Marketing Eye

Tag: Social Responsibility

In the business and commerce industries, where trends often shift, a new trend is on the rise – a trend that's carving its path within the industry. This trend, called marketing for charities, is reshaping corporate engagement by blending business success with social responsibility. As we delve into this transformative movement, let's take a closer look at the heartwarming story of the Good Shepherd Clinic, explore the essential need to support organizations like this, delve into the innovative events like the Tomato Sandwich Party, and uncover how businesses can actively engage in co-marketing and community upliftment.

Published in Expert Marketing Blog

Generation Z is the most digitally sophisticated generation in history, they are a powerful group who will dictate the consumer environment for decades to come. Given their unique interests and behaviours, Gen Z is crucial for businesses wanting to thrive in the digital age. We'll look at key perceptions, strategies, and helpful pointers to help you engage with Gen Z, build brand loyalty, and get the most out of your marketing efforts. Whether you're a well-known brand or a start-up business, this guide will provide you with the tools to connect with Gen Z. 

Published in Expert Marketing Blog