Marketing Eye

Tag: sales performance

Thursday, 02 February 2017 15:25

Walk Before You Run

Do you currently have a solid sales process in effect? If not, it might be time to examine your sales and pipeline process. Far too often we see businesses have great marketing and lead generation success, but end up with no real customers. Fortunately, we are going to examine what a proper sales process looks like and how it can feed your lead generation and lead conversion rates.
Monday, 17 December 2012 16:34

Is "No Decision Your Main Competitor?"

Who out there is looking deeply into their sales performance over the past 12 months to help model a sales process for 2013?

As we look back at Salesforce records and reports and ascertain who made the decision to buy, postpone or sit on their hands, it's alarming how many people are doing the latter.

What happens in marketing and sales for that matter is that people don't make decisions. Many businesses are underperforming because they are unable to attach performance goals with real business needs. 
Published in Marketing