Marketing Eye

Monday, 20 July 2020 10:36

Jesi - Technology

JESI is a trusted Australian software provider whose solutions tackle the issues created by a remote and geographically dispersed workforce. The Global Health Crisis in 2020 took this to another level when workers across Australia and the globe were forced to operate remotely from home. This tasked organisations with a new level of logistical difficulty, not only in assuring the safety of these employees working from home but also in checking in and assessing the wellbeing of these people as well. 

JESI’s software solutions responded quickly to the changes in global working arrangements. JESI’s technology allows for non-invasive and momentary responses to enhance communication between the different levels of a business. 

JESI engaged Marketing Eye to leverage their world-leading technology and take their brand and its communications to the next level. With uncertainty in their future marketing, JESI and Marketing Eye first worked together to develop a marketing strategy of an industry-leading standard. This document would become the roadmap to the successful development and execution of an integrated marketing campaign, which would see JESI increase its brand perception. 

With a proven product already on hand, the challenge for JESI was to get their message out there for more to hear. And with an insightful approach to marketing, that’s exactly what they did. Considered execution of public relations saw the company featured across an impressive variety of media platforms, which heightened both JESI’s brand awareness and brand perception. An eye for detail, engaging content marketing and responsive branding has led to JESI’s continued success and effective communication in their target market.



jesi flyer


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jesi voucher


jesi cover 2
Published in Portfolio
Friday, 20 March 2020 16:18

Introducing Your Team to Remote Work

Working remotely is one of the greatest challenges that a company can face, but it can also be a great opportunity for the company and the employees. As the traditional office space becomes a thing of the past, aided by the recent spread of COVID-19, more businesses are trying to adjust to remote work than ever before. Depending on what industry your company is in, this will either be a seamless transition or a very difficult one. How does a remote team operate? Below, we go into detail on what to expect as your team begins to work from home.

Published in Marketing