Marketing Eye

Tag: plot

Thursday, 21 July 2016 13:34

The Not So Lost Art of Storytelling

Did you know you can get a degree in storytelling? Several universities offer a Master of Arts in Professional Communication with a Concentration in Storytelling. Storytelling is defined as the conveying of events in words, sounds and/or images, often by improvisation or embellishment. Culturally, humans have been using stories or narratives to preserve our history long before the written word even existed. These stories we used for entertainment, education, and instilling moral values, think of Aesops Fables.