Tag: Marketing demand forecasting

Marketing used to rely heavily on intuition and backward-looking reports. Teams would spend weeks collecting spreadsheets then argue over which trend might stick. Artificial intelligence has shifted that reality by turning raw data into future focused signals. Instead of reacting late to market changes, brands can now anticipate demand and act with greater confidence. For a general audience this change matters because it shapes the ads you see, the offers you receive and even the products that reach store shelves.