Marketing Eye

Tag: Kate Moss

Wednesday, 06 January 2010 20:24

Jennifer Hawkins… Now seriously!

Dear Jen,

Whilst I think it’s great that you have posed nude showing off what you call a healthy body image by a role model, I also think you may be a bit off the mark. At least on this topic.

Published in Mellissah Smith
Monday, 14 December 2009 21:39

Tiger Woods – A brand to trust or not!

Tiger Woods has built a reputation on being an honest, clean cut elite athlete who is the world’s best golf player. 

With his perfectly whitened teeth, glossy tabloid smile and crisp laundered clothing with Nike’s brand plastered on every visible spot imaginable – Tiger Woods has been an absolute marketing dream.