Marketing Eye

Tuesday, 21 February 2012 19:02

Playing dress ups - is it good for business?

Saturday night I attended a 30th birthday party for a dear friend of mine. The theme was nautical. After weeks of racking my brain as to what to wear, my friend and I ended up settling on being Boat Captains.

We had only one hour to spare on Saturday to put a costume together, so we headed to a costume shop and purchased a hat. Cheaper than renting it we decided.