Tag: CRM - Page 2

Marketing technology is an essential part of the marketing mix. To understand fully the implementations of various technology platforms, is hard and near impossible for most fulltime marketing managers navigating today’s competitive landscape.

This week, we have been completing our yearly in-depth training sessions with our U.S. based team. That means reminding ourselves about all areas of marketing, and what role technology plays in powering marketing performance.

Like most seasoned marketers, we break up the marketing technology mix into six categories; marketing experiences, operations, middleware, platforms, infrastructure and internet.

Here I go blogging away, tweeting about my experiences, updating my facebook with “having a great day” and uploading photographs of a boozy night out with the gals.