News

Marketing – there’s no ‘off’ switch
By Adam Joseph AMAMI CPM

There are significant differences between marketing for blue-chip companies and marketing for small-to-medium enterprises (SMEs) that go well beyond smaller budgets. According to David Cervi, owner of marketing consultancy HyperSphere, there are eight pitfalls for small business when it comes to marketing.

National marketing consultancy firm, Marketing Eye, has today unleashed the first marketing consultancy finance package to assist start up and small businesses with affordable marketing services.

Over the past 10 years, Marketing Eye has developed technology, systems, processes and training programs that ensure the ultimate success of a marketing consultancy firm. To further grow Marketing Eye in new markets, we have opened up a licensing opportunity.

You might wonder why Marketing Eye? With the highest profile marketing consultancy brand in Australia and the US focused on SMB’s, Marketing Eye leverages its position as an industry leader and innovator to deliver a service unsurpassed by any competitor. By owning your own Marketing Eye, you are benefitting from the history of a well known brand and all the systems and processes that support its success.

After an enjoyable five year stint in North Sydney, the Marketing Eye team in Sydney has moved office.

The new venture means that the offices are now situated right in the heart of Sydney, which is not only convenient for many of our clients, but also for most of our team.

The new contact details for the Sydney offices are as follows:
Level 14/447 Kent Street,
Sydney, NSW 2000

By CXO, Australia

Where did you come up with the idea for running an outsourced marketing firm?
After running a creative marketing agency for 5 years primarily focused on big corporate, I realised that there was a need in the market for small to medium sized businesses to have an experienced marketing manager at an affordable price.

Marketing Eye has been signed Great Southern Rail as a new client to develop a marketing plan.

Headed by tourism marketing expert, Julie Schoneveld, Great Southern Rail will engage in a series of workshops followed by the development of a marketing plan.