News

FOR IMMEDIATE RELEASE

MELBOURNE, 22 July 2015 – Marketing Eye, Australia’s leading small to medium B2B marketing consultancy, has announced the launch of Marketing Eye magazine, a quarterly print and digital magazine for a new class of marketing executive who cares deeply about marketing and the stories behind it. 

“Marketing Eye magazine fills a void in the marketplace with depth, humour, and an unwavering respect for marketing, lifestyle and entrepreneurship,” says company founder and publisher Mellissah Smith. 

“Created for the modern, discerning executive, Marketing Eye magazine plays on every entrepreneur’s desire to examine and highlight the brands, products, marketing tools and trailblazers making an impact in the marketing world today.” 

FOR IMMEDIATE RELEASE
March 11, 2015

Dallas, TX –  International marketing consultancy firm, Marketing Eye, has launched in the Dallas, Texas area with Tracy Moore heading its operations.

Marketing Eye focuses heavily on technology, manufacturing, professional services and health sectors, and works with more than 100 companies, leveraging proprietary and select software to power marketing department efficiencies. It is also known for using a disruptive approach to outsourced marketing.

Their model is simple – your company gets an outsourced marketing department for a fixed annual fee. Marketing Eye’s marketing department solution includes all graphic design, web, search engine optimization, application of marketing automation, public relations, lead generation and social media.

“Marketing Eye’s model is customized and structured -- providing companies with an outsourced marketing model, aimed at catapulting your company’s growth through effective marketing solutions,” said Tracy Moore, Regional Manager, Marketing Eye.  “Our aim is to take companies that are ready to take the leap from being a small business to a medium sized one, and develop an effective and translatable marketing strategy aligned with business goals.”

Published on The Age on November 5, 2014 and written by Sylvia Pennington.

It's one of the most critical - and sometimes ephemeral - aspects of business. So how do you get it?

Money may make the business world go round – but hot on its heels comes trust; the belief that the person we're dealing with is honest and will act in good faith. Most of us like to think of ourselves as "trustworthy" – but what does it actually mean and how do we go about convincing others that we merit the description?

In the next few weeks, everylogistic will change the landscape of how we all buy logistics services and rate them. Now, it will be no different to buying a night in a hotel, or something from strawberry.net. 

Michael Reed - the founder of this startup- has turned his idea into reality - he has just launched everylogistic.com - a revolution in bringing suppliers and customers together, and changing the competitive landscape of logistics. Simply, the user types in their requirements, location and relevant information, and their request goes out to a number of logistics service providers with no biaise to any particular company. This ensures that the landscape is truly competitive and no-one can pay their way forward.

Keep watching www.everylogistic.com - its the future of logistics, yours and mine.

Find out more about the creation of the everylogistic and its website, branding and name on our blog here. 

By Sylvia Pennington (stuff.co.nz)

Are you a Jaxon, a Rylee, a Danyle or a Jorja? Or, as a parent, have you christened a Klowee, Zaq, Jesyka, Kayleb, or even an Epponnee-Rae, in tribute to the double-barrelled bub of Kath and Kim fame?

'Creatively' spelt names have become all the rage in recent decades. Parents in favour see them as a celebration of uniqueness that will enable their children to stand out from the crowd.

But what's the story when the schoolroom is swapped for the workplace? Is an unconventionally spelt moniker a help or a hindrance when climbing the corporate ladder?

The former, says Mellissah Smith, the founder of Sydney and Atlanta-based consultancy Marketing Eye, who scored her name by accident, courtesy of her immigrant father.

"Mum and dad couldn't spell," Smith says.

Marketing automation is more than just a buzzword – it’s a way businesses can flirt with their customers writes Mellissah Smith.

You walk into your favorite restaurant and at a glance lock eyes with something beautiful. You muster up all your courage and risk stumbling over your words as you begin the conversation with your breathtaking prospect. I know what you’re thinking, but I’m not speaking of a potential relationship between a man or woman. In fact, the prospect in your sights is possibly your next new customer. There is no denying that in business your approach is everything. Similar to the lives of all single people, we must flirt with our customers, begin the conversation, maintain friendly communication and close the deal. So, just how do we flirt?

Marketing automation is the new wooing machine, with every single element of the marketing mix taken into account. It allows you to create chemistry with your potential customer by enticing interaction.