News

By Victoria Brooks

OZANAM Industries, a special work of the St Vincent de Paul Society that provides meaningful employment for people with a disability, is educating the community about its valuable work through a new multimedia marketing campaign.

Sargents Pies, a large national pie manufacturing firm in Sydney, has appointed Marketing Eye to run its marketing and communications department.

B&T Magazine

Linda Holmes has moved from the finance industry to work as a marketing manager for Marketing Eye, which focused on marketing for small to medium size businesses. She has previously worked in high-profile roles at NAB, ANZ, AXA Australia and PriceWaterHouseCoopers in Australia and the UK.

Marketing Managers skills are becoming too specialised for small to medium sized businesses according to leading marketing expert Mellissah Smith from national marketing consultancy, Marketing Eye.

The cost of customer acquisition is several times more expensive than keeping an existing one, yet companies still fail to do the basics particularly at the point of attrition, according to a leading customer retention software expert, Kuber Pant.

Townsville

Mellissah Smith grew up in Townsville and cut her teeth in marketing and promotion with Channel 7, Mak Advertising and Loloma Jewellers.

Now she travels the world operating her own specialist professional service firm, Marketing Eye, which is expanding to her old home town