Marketing Eye
INDIA'S biggest outsourcers are struggling to win over Australian customers as they battle strategic missteps and rising wage bills.

Companies flocking to outsource their IT needs to India, are seeing that Australian companies provide a more holistic service even though the costs may be greater.

“Understanding a market is key to any business and although a few years back we saw a flurry of companies sending their IT needs offshore, this trend is losing ground,” said Roger Pais, Marketing Consultant.

“Better marketing is key to achieving a sustainable business in a new market.”

“Analysts have tipped that it could take as much as two years for firms such as Wipro, Satyam Computer Services, Tata Consultancy Services and Infosys to modify their sales pitches to suit Australian needs.” 1

In the meantime, their price advantage is being eroded as high staff turnover and infrastructure costs force rate hikes.

“India-based Gartner research vice-president Partha Iyengar said the subcontinent's biggest technology services players had stumbled in Australia because they had tried to apply strategies developed for the US market.” 2

In cases like this consulting firm’s can act as a bridge between Indian companies and the Australian market, giving them a strategic advantage over their competitors , and helping them fight ever growing attrition rate.

Marketing Eye, Australia’s leading marketing consultancy for SME’s, is providing an alternative for companies by offering them the services of a senior marketing director to cast a marketing eye over all facets of their business, over a twelve month period for only $24,000.

“Companies headquartered in India and set up in Australia, often are reluctant to hire a full-time Marketing Director to ensure that their brand is communicated to the market correctly,” said Mr Roger Pais.

“The cost is just too high, so Marketing Eye helps by ensuring that they do have Marketing Managers capable of helping their business grow in a new market.

For new entrants to the market, Marketing Eye provides strategic advice and implementation assistance to reduce entry risk and compress gestation time for break even and profitability.

For established companies, Marketing Eye provides brand advisory services for mergers and acquisitions.

Marketing Eye’s multicultural team allows for Indian companies to work with people that understand both the market and dynamics of Indian culture and business.

Marketing Eye Atlanta is focused on providing both large corporate and the SME market with highly skilled marketing consultants. These consultants provide Indian companies with marketing strategies that will help them develop their brand in Australia.

Chak de India. Marketing eye can make it big for Indians in Australia.

1 The Australian Ben Wood head MARCH 20, 2007
2 The Australian Ben Wood head MARCH 20, 2007