Marketing Eye Branding Portfolio

Marketing Eye Branding Portfolio

Marketing Eye Portfolio: BrightVolt

BrightVolt

With a state-of-the-art Research and Development Center in Indiana and corporate headquarters in Redmond, Washington, BrightVolt is bringing superior battery products to market with a global reach. Our rechargeable solid-state batteries can power all types of applications, including hybrid and electric vehicles, consumer electronics such as smartphones, laptops, eReaders and drones, medical and wearable devices and other information technology products. Our patented Polymer Matrix Electrolyte (PME®) technology allows for batteries with 25% greater energy density than other Lithium-ion batteries while at the same time making these batteries cleaner, safer and more environmentally friendly, all at a lower total cost of production. In order to continue to growth in the industry BrightVolt needed seperate itself from it's outdated brand personality and values. To accomplish this Marketing Eye developed a 12 month marketing strategy which included a complete brand overhaul. The new branding visually embodies the values and vision of the new structure and focus of the business. To compliment the new look BrightVolt Marketing Eye also created supporting collateral, social media, brand messaging and refreshed the website.

Project Details

  • Written by Mellissah Smith
  • Published in