In The News

Supply Chain Review

Manufacturers must look to marketing solutions to remain viable, one academic argues.
Ves Bogdanovich, a well-known manufacturing marketing expert who doubles as a teacher for the Masters in Marketing Course at Monash University, says the manufacturing industry is mature in many ways, but has been one of the late adopters of marketing concepts.

The Australian

Christina Kortesis has been appointed Victorian manager for Marketing Eye, a new firm. The Melbourne marketing manager got the job because of her expertise in technology and customer relationship management.

The Australians

23 January 2005 - Marketing Eye, a marketing firm that specialises in the technology, telecommunications and biotechnology sectors has appointed a former Freehills Solicitor to head up Specialist Marketing in the firm.