Traveling from Sydney to Melbourne each week in between taking the trek from Australia to the US on a regular basis, I get to spend a lot of time thinking. Mostly I think about business, which may be boring for most, but what the heck...it's who I am and I won't apologize.

After having a marketing workshop with a client, I realized that there are a few things that are more important than I first would have thought. The first is 'getting backed'.