12 marketing tactics your business should use this holiday season
If you’re anything like me, this year has flown before your eyes and now it’s almost 2022. As we approach the end of 2021, the holiday season is slowly creeping up on us all. For some, this is a time full of festivity, but for others, the thought of the new year approaching is all too much.
This season brings about great opportunity for businesses to employ marketing endeavors before the new year. The planning stage however is short, giving little opportunity to organize what will happen and when it will happen.
Holiday retail sales in 2020 reached $789.4 billion in the US, despite the pandemic and between 2018 and 2020, grew by over $66 billion. These numbers are set to continue to grow during 2021, as online shopping demands increase, rising by 6.4 million between 2019 and 2021.
Given such a growth, there is no time like the present to implement new and effective marketing tactics into your business. Digital marketing is especially crucial during this season, with digital marketing materials being valuable in the promotion and sales of goods and services.
So where do you start with implementing marketing tactics around this season? Here are 12 tactics your business should use this holiday season.
Be Anything but Normal
If you want to stand out from every other business around the festive period, it’s important to be anything but normal. Other businesses are delivering the same message to their market, and to be successful, you must pull out all the stops. Now is the perfect time to be as creative as possible.
This is a stressful season for most people. The pressure of planning events and coming into the new year can take its toll on shoppers. It’s important to remind consumers just how grateful you are of their business. This will also help in creating brand loyalty between you and your consumers.
There is a very short window to plan, but it’s important to have a calendar of everything going on. Being organized during this time of year is more important than ever. Remember to remain on top of things before the holiday season commences.
Offer Above Standard Customer Experience
It’s important to always be offering your customers the best experience possible. However, around the holiday season, go above and beyond. Pull out every customer service tip and trick you have in the book and offer it to your customers. It will leave your customers with a memorable experience of your business and will have them wanting to come back for more.
Increase Your Budget
You shouldn’t be going into this holiday season with the same budget as the previous quarter. Just as consumers are spending more around the holiday period, so should businesses. Not to mention, cost per results often increases around this period, meaning your ads will be costing your business more.
Customers love nothing more than knowing they can get rewarded for shopping with you. Offering a rewards type program specifically around this time of the year will entice customers to shop with you over your competitors. Customers are already in the mindset to spend money around this period and offering rewards for spending more will only increase their spending.
Up Your Email Marketing Game
Building up your email marketing content around the holiday period is imperative. During this period, people are poorer than ever, meaning traditional forms of marketing aren’t going to cut it. You’re going to have to up your digital marketing game, and email marketing is one of the easiest ways to target your consumers whilst being on the go.
In 2021, having a social media presence is more important than ever. As more and more people adapt to being online, it’s important to adapt with them. Having a strong social media presence during this time will give you opportunity to target customers online and allow you to engage with them.
Create Holiday Themed Ads
Creating new holiday themed ads of existing ads is not only easy to do, but effective. It’ll save you the cost and time of creating brand new ads, whilst still being new to the consumer.
Target Consumers Emotions
The holiday season brings about a mix of emotions and appealing to customers emotions will encourage users to spend with you and make your business apart of their holiday shopping.
Utilize Video Marketing
One minute worth of video content is equivalent to eight million words, making video marketing especially relevant around the holiday period. Whilst it may be more expensive and time consuming in the interim, in the long run, will benefit your business immensely.
Place an Emphasis on Online Marketing
There is no point in spending your holiday budget on traditional forms of advertising when it won’t be as effective as online marketing. Put your money into online marketing and watch it attract more views than traditional forms.
Image source: Unsplash-Mockaroon