Agriculture and Farming

Agriculture and Farming (5)

FrameCo - Building Services | Building Structures

Written by Mellissah Smith
New York , atlanta , content marketing , digital marketing , lead generation , marketing strategy consulting , marketing strategy , media release , branding , public relations , advertising , marketing consultant , marketing consulting , marketing , business cards , brochures , design , logo , engineering , structures , building structures , building services , building , construction marketing , Construction
Published in Agriculture and Farming
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Referred by brethren company Entegra, Marketing Eye was able to provide FrameCo with a full suite of outsourced marketing services as FrameCo worked to redefine their new brand. From a 12-month marketing and communication strategy, website design, Search Engine Optimization (SEO), logo design, email campaigns, blogs, brochures, video direction, to social media and lead generation, Marketing Eye’s marketing specialists worked diligently to complete the entire rebrand meticulously. The FrameCo brand now embodies the fresh and modern look which represents the quality, dependability, and innovativeness of their construction services to customers and prospects.

With the implementation of a strategic marketing plan with Marketing Eye, FrameCo was better able to reach new audiences and communicate their services. Changes to the branding and positioning across all channels have empowered FrameCo to actively engage with new leads and convert them easier and more affluently.

FrameCo offers contractors and builders a new and improved method or process of construction through prefabrication. From their plant in the city of Cleveland, Ohio, FrameCo delivers cost-effective and innovative solutions for every step of the building process - economical design, engineering, fabrication, and installation.

frame co 1

Frame Co 2

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18 Apr

Steel Supplies - Steel Distributer and Manufacturer

For more than 8 years, Marketing Eye has been the outsourced marketing department for Steel Supplies Charters Towers. We develop yearly strategies and implement them over 12-month periods. On a monthly basis, we do e-marketing, lead generations campaigns, brochures, social media, advertising and public relations. A newly launched website has been instrumental in ensuring that the company continues to grow from strength to strength.

Steelsupplies

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18 Apr

Entegra - Signature Structures

Entegra Signature Structures is a well-known and highly successful steel fabrication company that supplies and erects sheds and steel frames throughout Australia primarily for commercial purposes and agriculture. As part of Marketing Eye's work with Entegra over a number of years, we managed all of their marketing as their approved outsourced marketing arm. From the development of a marketing strategy and redevelopment of their website through to marketing collateral and brochures, Marketing Eye was instrumental in transforming their brand. Entegra is a business that has grown from strength to strength with strong company values and good supplier relationships. They focus their marketing efforts internally and externally, and use social media and digital marketing to drive lead generation for their sales team.

billboard entegra

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18 Apr

AllFlo - Building and Construction Services

AllFlo Pumps & Equipment are a leading supplier of pumps and pump accessories for a wide range of industries, within Australia. They pride themselves on their custom solutions that deliver exceptional performance. AllFlo needed a marketing strategy that would match their reputable brand and enlisted on Marketing Eye as the outsourced marketing team. The marketing strategy was designed to breathe fresh life into the brand by redesigning and updating their website. As part of the redesign we developed content by creating blogs, writing case studies and completing website updates. As part of the rebranding, Marketing Eye created and designed signage and brochures to help create brand awareness. Continuing on with the brand awareness strategy, we created monthly social media content calendars and delivered that content across all of their channels.

ALLFLO

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18 Apr

Watson Agriculture - Agriculture | Machinery

Case Study: Transforming Watson Agriculture's Branding

Client Overview: Watson Agriculture, a family-owned and operated agricultural business with over 40 years of experience, sought to revitalize its brand image, establish a stronger online presence, and generate leads to expand its market reach in Southern New South Wales and Northern Victoria.

Challenge: Despite being a leader in the agricultural industry, Watson Agriculture recognized the need for a modernized brand identity and an effective online platform. The challenge was to enhance their branding, create a new website that reflected their values and offerings, and implement a marketing strategy to generate quality leads.

Watson Agriculture Postcard

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Solution by Marketing Eye:

Brand Strategy and Positioning: Marketing Eye conducted an in-depth analysis of Watson Agriculture's brand, industry positioning, and target audience. A comprehensive brand strategy was developed to highlight the company's multi-generational legacy, commitment to quality, and its role in feeding the world.
Logo and Visual Identity Redesign: A modern and visually appealing logo was designed to align with the revamped brand strategy. The new visual identity reflected the company's heritage while conveying a contemporary and professional image.
Website Development: Marketing Eye developed a user-friendly and responsive website for Watson Agriculture. The website showcased the company's diverse range of products and services, highlighted its market leadership, and incorporated engaging visuals to create an immersive user experience.
Content Marketing and SEO: Engaging and informative content was created to populate the website, providing valuable resources for farmers and potential clients. SEO strategies were implemented to enhance online visibility and attract organic traffic.
Lead Generation Campaigns: Marketing Eye designed and executed targeted lead generation campaigns, utilizing various digital channels such as social media, email marketing, and search engine advertising. The campaigns aimed to capture the attention of farmers, encouraging them to explore Watson Agriculture's offerings and services.
Monitoring and Analytics: A robust analytics system was implemented to track website performance, user engagement, and lead conversion. This data-driven approach allowed Marketing Eye to refine strategies continuously, ensuring maximum effectiveness.

Results:

Enhanced Brand Image: The revamped branding and visual identity successfully modernized Watson Agriculture's image, making it more appealing to a wider audience.
User-Friendly Website: The new website became a central hub for information, showcasing Watson Agriculture's offerings and facilitating seamless communication with potential clients.
Increased Online Visibility: SEO strategies contributed to higher search engine rankings, significantly increasing the company's online visibility within the target region.
Lead Generation Success: Targeted marketing campaigns led to a notable increase in qualified leads. The digital presence and strategic marketing efforts resulted in a steady influx of inquiries from farmers and stakeholders.
Positive Stakeholder Feedback: The revitalized brand and online presence received positive feedback from existing stakeholders and attracted interest from new potential clients, reinforcing Watson Agriculture's position as a leader in the industry.

In collaboration with Marketing Eye, Watson Agriculture successfully transformed its brand, established a robust online presence, and achieved tangible results in lead generation. The comprehensive approach, blending creative design, digital marketing strategies, and analytics, positioned Watson Agriculture for continued success in the ever-evolving agricultural landscape.