Tag: Construction

We are in a day and age where everything is digital, whether you have come to terms with it or not. We are amid an industrial revolution, where we are seeing industries like construction having to revamp its services and approach.

Alfex CNC Australia is proud to be Australia’s favourite machine tool supplier with a proven track record of industry leading support and service. Alfex offers a range of solutions from low cost options for the display, trophies and awards, signage and general engraving industries to high volume and high precision 3D engraving solutions for metal-based applications.

Scan-Rent Australia Pty Ltd was established to provide technical solutions and support for businesses across Australia. They pride themselves on their sales services, support, technical management and professional working team. Scan-Rent sells and rents man and material hoists, mast climbing work platforms and crane climbers, together with complete back-up support service.

Ultima Building Group is a luxury building and construction company based in the Sydney Metro area specializing in new home builds, renovations, and extensions. The husband and wife duo behind the group has 18 years of experience and focuses on all parts of a build, from council plans to interior design. Ultima Building Group needed a comprehensive marketing strategy and graphic design services to help generate leads and grow their business. 

As part of the outsourced marketing efforts by Marketing Eye, a redesign of the functionality and enhancing search engine optimisation of their website were launched. There has also been a start-up and development of their social media channels including lead generation campaigns on LinkedIn as well as several EDM campaigns. As part of exposing the business, public relations was implemented successfully with appearances in the Daily Telegraph,  Western Weekender and Bloomberg.









Public relations efforts used to reach out to Australian publications. Media was achieved through press for Ultima Building Group. Industry articles published on The Daily Telegraph and The Western Weekender.

Based in central Queensland, Jarrett Builders specializes in civil, light commercial and residential construction and renovation. Their vast portfolio boasts a range of civil and complex projects, inclusive of mining sites. As the outsourced marketing department, Marketing Eye coordinated and implemented a marketing strategy that involved new asset creation of marketing collateral pieces like brochures and a website redesign. Further marketing efforts have included continual marketing support, engagement on social media, and content creation for their social media channels.

Kaleidoscope Construction and Building Consulting are a locally owned licensed builder and renovation expert servicing Sydney. With expertise in carpentry and joinery, they offer all-around building services, from conception and design to completion of the build. Kaleidoscope needed a comprehensive marketing campaign to drive customer engagement and increase brand awareness. Marketing Eye was hired to operate as their outsourced marketing department. 

The core strategy implemented by Marketing Eye was to rebrand their image which would appear on new marketing assets. Marketing Eye designed a logo, t-shirt and car banner whilst conjunctively promoting their rebrand on social media platforms such as LinkedIn.

KB Building Group service a niche market of controlled environment solutions, specializing in cold storage facility manufacturing.  Their industry-leading ‘one-stop-shop’ for cold storage designs for any industry and priding themselves with an eye for detail. Through matching KB Constructions eye for detail, the marketing strategy involved a branding redesign of marketing assets such as business cards and EDM. The website was restructured with sleek imagery and the new rebranding.