Tag: marketing

With the marketing sector experiencing rapid shifts, reaching your target audience and raising awareness about your cause is crucial for any non-profit organization. But working with a tight marketing budget can make things challenging to compete with larger businesses for online visibility. 

Kanye West's Super Bowl marketing strategy is not just a prime example but a complete masterclass for using event-driven marketing, strategic pricing, and consumer psychology to achieve extraordinary sales figures. This approach, while unique to his brand's persona and market positioning, offers invaluable insights for businesses aiming to refine their marketing strategies for heightened impact and profitability.

As a principle of marketing, the visual representation of your brand plays an important role in capturing the attention of your target audience. Graphic design solutions have become indispensable in creating a lasting impression, differentiating your brand, and ultimately driving marketing success. We will explore the power of tailored graphics and how they contribute to enhancing your brand's identity and market appeal.

In an era where every marketing dollar counts, businesses are increasingly seeking strategies that offer not just visibility but tangible, measurable results. Performance marketing has emerged as the solution, characterized by its data-driven approach and payment models directly tied to specific actions. Marketing Eye is at the forefront of this movement, offering expertise and implementation services that help businesses harness the full power of performance marketing.

In marketing, confusion lies between two critical concepts: Marketing Strategy and Marketing Planning. As a consultant who doesn't shy away from controversy, let me be blunt: if you're confusing the two, you're not just misunderstanding a couple of buzzwords, you're fundamentally misdirecting your marketing efforts. This isn't just a small word mix-up; it's a huge mistake that could be eating into your time, resources, and market share. So, let's discuss these concepts, understand why recognising the difference is crucial, and consider what you need to keep in mind.