3 AI-Powered Tools to Supercharge Your Marketing Campaign

Of the many industries and professions out there, the marketing field has increasingly benefitted from AI. Nowadays, numerous companies and agencies use AI in their marketing activities, greatly benefiting from the time and work that AI saves them in creating, implementing and executing campaigns. Furthermore, AI aids with idea generation, which can be beneficial for companies that need that extra push. AI has proven to be an effective tool that can greatly help your business meet its marketing or sales needs.

With the surplus of AI applications out there, here are 3 AI-powered tools that we recommend to help your business reach its goals.

Tweet Hunter

What does it do?

• Content Generation
• Insights for X Platform
• Account Management and Automation
• Performance Predictor 

How to use It?

• Save your ideas in your drafts and let TweetPredict’s AI recommendations suggest improvements!

It is imperative for businesses that use X (formerly Twitter) for promotion efforts to make the most of this platform. With the functionality that one would expect from an AI-driven, platform-specific social media assistant, Tweet Hunter can help your business achieve stronger results on X.

Success on this platform is measured by how well a post does based on the interactions it receives from other users. These interactions include Likes, Reposts and Comments. This is where TweetPredict, the app's most groundbreaking feature, comes into play. This feature analyzes your drafts and predicts whether they will perform well. It is a powerful tool for improving your content, helping your business in creating fresh ideas that will drive more engagement. The algorithm that evaluates your posts is built on an analyzing both your business’ previous posts as well as currently trending posts. This means that the AI's recommendations are not only founded on tried-and-true templates but also considers the established tone and style of your business account to preserve brand consistency.

Insight Base

What does it do?

• AI Chatbot
• Business and Industry Analytics Database
• Data Simplification
• Tailored Insights 

How to use it?

• Ask the software’s chatbot to retrieve and analyze data relevant to your marketing campaign 

Creative thinking and in-depth knowledge of marketing are important components of a successful campaign, but so is an understanding of the target market as well as other competitors. Marketers need to use a mix of quantitative and qualitative data in order to leverage these insights towards actionable steps. This is where Insight Base’s AI-powered online database Insight Base comes in handy, as it provides users access to a multitude of quantitative metrics on an assortment of companies and industries.

Unlike any other business analytics database, Insight Base has an AI-powered chat function that lets you simply "ask" for the metrics or data you need. Time spent on search is reduced significantly as the search process is simplified compared to manually searching and finding information sources online. Additionally, it aligns its responses to the objectives and goals of your business!

Submagic

What does it do?

• AI-Powered Video Editing
• Caption and Meta Description Generator 

How to use it?

• Upload your marketing video and let the Submagic AI do its…well, magic! You can customize any adjustments to the video to align with your branding.

Since social media marketing has such a high potential for virality, it continues to be one of the most popular channels for marketing communications. In order to stand out, a brand’s social media account must be able to shine above the sea of competitors in any given platform. A trending form of content is short-form vertical videos in Tiktok and Instagram Reels. In order to gain more visibility, businesses must optimize their content through editing style, descriptions and more.

This is where Submagic comes in. This tool can transform an unprocessed video into a polished, ready-to-post marketing video with just a few clicks. The AI automatically trims your footage based on the most interesting clips and can add other features such as effects, subtitles and transitions. Furthermore, Submagic's AI can also create a meta description and caption for your video to enhance its searchability. Overall, Submagic can help shorten the time-consuming steps involved in writing descriptions and editing videos, freeing up more time for you to develop the next big idea!

It's time to start incorporating AI tools into your business’ activities today! Need more help with your marketing strategies? Marketing Eye can definitely help guide you with its fractional CMO services and outsourced marketing solutions.

Ready to take a step forward and level up your strategies? Contact Marketing Eye today to explore how our team of experts can help your business thrive today!