Tag: marketing strategy

It has been almost two years since ChatGPT started the AI revolution that spread throughout the Internet. Software and applications that incorporate AI, also known as Artificial Intelligence, have proliferated across various domains to support and optimize tasks. As a result, it has become widely used throughout the world, be it in academics, work, or daily life.

With the marketing sector experiencing rapid shifts, reaching your target audience and raising awareness about your cause is crucial for any non-profit organization. But working with a tight marketing budget can make things challenging to compete with larger businesses for online visibility. 

Kanye West's Super Bowl marketing strategy is not just a prime example but a complete masterclass for using event-driven marketing, strategic pricing, and consumer psychology to achieve extraordinary sales figures. This approach, while unique to his brand's persona and market positioning, offers invaluable insights for businesses aiming to refine their marketing strategies for heightened impact and profitability.

In marketing, confusion lies between two critical concepts: Marketing Strategy and Marketing Planning. As a consultant who doesn't shy away from controversy, let me be blunt: if you're confusing the two, you're not just misunderstanding a couple of buzzwords, you're fundamentally misdirecting your marketing efforts. This isn't just a small word mix-up; it's a huge mistake that could be eating into your time, resources, and market share. So, let's discuss these concepts, understand why recognising the difference is crucial, and consider what you need to keep in mind.