Marketing Eye

Tag: marketing eye

In an era where every marketing dollar counts, businesses are increasingly seeking strategies that offer not just visibility but tangible, measurable results. Performance marketing has emerged as the solution, characterized by its data-driven approach and payment models directly tied to specific actions. Marketing Eye is at the forefront of this movement, offering expertise and implementation services that help businesses harness the full power of performance marketing.

Published in Marketing

A/B testing serves as the foundation of effective marketing, enabling data-driven decision-making that can revolutionize campaign outcomes. With 81% of marketers utilizing A/B testing to enhance conversion rates, its importance for campaign success is undeniable. Our mission is to simplify the intricacies of A/B testing and provide you with practical insights to harness its power effectively.

Published in Expert Marketing Blog

Atlanta's business environment has changed in the past decade making it harder for companies to stand out. As we approach a new year, it's time for Atlanta’s small to medium sized businesses businesses to think about their marketing strategies for 2024.

Published in Expert Marketing Blog

As a contact center professional, you must be aware that the contact center industry is rapidly expanding. In such a progressive industry, where customer interactions are frequent, capturing potential leads and converting them into loyal customers is the ultimate goal. The sales funnel is the key to achieving this, and when combined with effective marketing strategies, it becomes a powerhouse for driving success. So let’s unveil the secrets of the sales funnel and explore the click-worthy marketing strategies that can help your contact center become a success.

Published in Expert Marketing Blog

In the high-stress world of contact centres, where customer interactions are frequent and often challenging, retaining top talent is a critical factor in achieving success. Employee retention not only saves costs associated with recruitment and training but also plays a significant role in maintaining high service quality. In this blog, we will explore the importance of retention in contact centres and how marketing strategies, along with industry associations, can contribute to this crucial goal.

Published in Expert Marketing Blog

Becoming a Professional Marketing Consultant has gained significant traction in recent times. As businesses delve into the complexities of digital marketing, this profession has garnered a lot of attention. It likely appeals to individuals as it opens opportunities to be creative, create strategies and engage with visionary mentors.

While the idea of crafting brand narratives, designing innovative campaigns and connecting with diverse audiences across platforms is wonderful, success as a Marketing Consultant demands more than just creativity. It requires honed skills, from data analysis and trend interpretation to staying updated on the evolving digital landscape. Let's delve into five critical aspects that will help you establish yourself as a trusted and effective marketing consultant.

Published in Expert Marketing Blog

During market downturns, professional services businesses often face tough challenges. But with the right marketing strategies, not only can you navigate these times successfully, but also position your brand for future growth and resilience. 

Published in Marketing

In today’s fiercely competitive business landscape, it’s essential for your brand to stand out and be recognized among the crowd. While your business offers quality products or services, developing a strong brand identity is crucial for connecting with your target audience. Let’s delve into the concept of brand identity and explore strategies to effectively engage with your audience in the business world.

Published in Expert Marketing Blog

You can lead a horse to water, but you can’t force the horse to drink it. Many forward thinking entrepreneurs have embraced AI and shared with their teams new ways in which to improve productivity and outcomes, but push-back is greater than many think.

As a marketing agency owner, I was the first to get my team to get onboard with ChatGPT in November last year. Imagine how surprised I was that in January, many had said “we haven’t gotten around to having a look at it”.

Published in Expert Marketing Blog
Page 1 of 21