Marketing Eye

Expert Marketing Blog - Page 13

THE VALUE OF GOOD BRANDING

THE VALUE OF GOOD BRANDING

Investing in good branding is imperative to the success of any business in 2021. It offers customers the opportunity to identify your business with ease and adds value to their shopping experience. The reach of a strong brand is significant. It includes everything from customer service style, staff uniforms, business cards and the premise for which you will base your marketing materials and advertising. The benefits of focusing on building a strong branding strategy are expansive.

Below is a list of five of the many values that a good branding strategy will provide your business:

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DIGITAL MARKETING IS KEY TO USER EXPERIENCE

DIGITAL MARKETING IS KEY TO USER EXPERIENCE

Having a positive user experience is a vital part of every business’s success story. User experience can be defined as the understanding of user needs to help create products and provide meaningful experiences to customers. Customer satisfaction is key for the adequate growth of your business, since it generally can help a business create more revenue and see growth. One of the most important ways to have a message reach your audience is by publishing content that is engaging, but also offering direct value.

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The Importance of Good Content Writing for SEO

The Importance of Good Content Writing for SEO

It takes a great deal of effort to increase organic search visibility and rankings. If you want to optimize the amount of traffic attracted to your website, you need to get smarter with your content.

The problem faced by marketers is how to effectively increase search engine rankings whist being innovative in the way they do so.

Search engine optimization (SEO) and content marketing are usually considered as two separate entities, when in reality, they are very much interconnected and complement with each other. Understanding how to incorporate the two and how they can work in harmony with one and other is the first step in addressing search engine ranking.

So, what is search engine optimization (SEO) content writing, and why is it important? Read more to find out: 

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Why You Should Have Videos in Your Marketing Campaign

Why You Should Have Videos in Your Marketing Campaign

What is video content marketing? This form of marketing is simply adding engaging videos to your marketing strategy. This is integral to modern day marketing, as videos are a growing social media trend due to their engaging nature and ensuing success in achieving sales. In the digital era, it is essential for businesses to be up-to-date with the most effective and successful forms of marketing trends. Video marketing is expected to be a permanent trend and therefore essential marketing technique for your company’s tool kit. Research exposes that 74% of consumers that view an online video explaining a product end up purchasing it.  It would be impractical in the digital era to not include videos in your marketing campaign.

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10 Tips to Utilize Your Marketing Consultancy Time

10 Tips to Utilize Your Marketing Consultancy Time

We have all attended a meeting or consult at one point in our lives. At times, these meetings can leave some of us wanting to eliminate, shorten, or even improve the quality of the meeting – especially when the goal of the meeting is not being met. This is no different to a marketing consultation.  

Whether you are an experienced or new marketing consultant looking for tips to help you reach your next level of growth and success, this post will provide you with 10 tips for maximizing your consultancy time. 

Read on further to learn 10 Tips to Utilize Your Marketing Consultancy Time

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How Finance Services Are Using Email Marketing

How Finance Services Are Using Email Marketing

There are no two ways about it. Email marketing is one of the most popular, cost-effective and highest performing marketing channels currently available. A recent eMarketer study shows that the average ROI of email marketing is 122%. The ROI of email marketing is approximately four times higher than its next closest competitor. Every study shows us that email marketing is performing well and looks to remain the case for years to come.

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New Marketing Recruits That Do This Excel

New Marketing Recruits That Do This Excel

When hiring a new marketing professional in your organization, you must think a little differently. The same can be said about the marketer you are hiring.

High performing marketers have certain traits and a mindset conducive to success. What that looks like is more similar than you may think.

While it may be scary starting a new role and learning the ropes, it can also be your biggest opportunity to star in a show that you take center stage.

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How accounting firms fail at marketing

How accounting firms fail at marketing

The world of accounting is ripe for disruption with recent reports from a Sage Survey acknowledging that being "reactive" the most common complaint of small to medium sized businesses with their accounting services providers.
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Royalty-free stock illustration ID: 751455550

5 Effective Digital Marketing Strategies For Financial Services Firms

The current landscape between financial services firms and their customers remains precarious and dubious, to say the least. Firms are having to navigate boundaries that stand between complete transparency and understanding to develop symbiotic relationships with their customers. Digital marketing helps to bridge the gap between these firms and their customers – something that has been realized and become increasingly essential to firms all over the world amid the Covid-19 pandemic. 

Read on further to learn about 5 powerful and proven digital marketing strategies for any financial service firm.

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Why professional services firms are scared to stand out from the crowd

Why professional services firms are scared to stand out from the crowd

When you look at financial services firms, the first thing that comes to mind is accounting, financial planning, legal and management consulting firms. Although the breadth of professional services firms is much greater than that and includes marketing and recruitment, it’s our financial and legal counterparts that really struggle to stand out from the crowd.

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How to market a technology company in 2022

How to market a technology company in 2022

Atlanta has become one of the biggest hubs for technology companies in North America - with good reason. Not only is the city a great place to do business, it also has an abundance of talent, affordable real estate and cost of living.

With so many technology company startups, the need for out-of-the-box marketing solutions that help brands stand out from the crowd is heightened. "If you always do, what you've always done..." you may not have clients moving forward. 
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The 5 Key Pieces of Content Your Audience Wants to See

The 5 Key Pieces of Content Your Audience Wants to See

Content marketing is constantly changing, and so are the interests of consumers. While it's easy to get caught up in experimenting with new materials, it's also critical that we keep track of how our audience reacts to shared content. If you're looking for new ways to engage your target audience and keep them engaged, our four essential tips below can help you achieve this.

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What Will Event Marketing Look Like in 2022?

What Will Event Marketing Look Like in 2022?

As restrictions have been brought upon us, almost everything has been temporarily shifted to the digital world. In early 2020 as you know COVID-19 was reported, and since then, we’ve had to adjust to new unprecedented ways to live.

Working remotely has become the new norm, and face-to-face contact has been shifted to the cyberspace world. This global pandemic has forced us to change the way we interact on a personal and business level. Who would have thought that going to work would be as easy as rolling out of bed and working from home? Work meetings, job interviews, events, and even shopping are all done online with just a click of a button. Businesses are now forced to turn to webinars and virtual events to showcase and expand their reach. So, the question lies here, ‘what will events marketing look like in 2022?’

You see, many things are constantly changing in the world, and we as marketers need to be ahead of the game and adjust to current trending marketing landscapes.

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