The experienced marketing consultant has joined the Atlanta team, bringing to the role extensive knowledge in the advertising, finance, IT, human resources and research industries.
She previously held roles at global advertising giant Clemenger Group and also gained international exposure through her previous corporate and boutique work in Australia and the UK.
As Marketing Eye’s dynamic consultant, Lisa will work with small business owners and entrepreneurs to help Atlanta’s small- and medium-sized businesses boost their success and experience exponential growth.
It's a problem that many small business owners face time and time again. I am no different.
I don't know about you, but I am feeling pretty good about 2012. Sitting in the kitchen of a friend's home in Vail, I am spending literally hours trawling through websites on marketing from around the world.
With entrepreneurs surrounding me, I constantly ask them what they read online, what apps they download and what is the best marketing campaigns that they have seen. Its an interesting conversation and everyone seems to have a number of websites they love that is consistent with the others and a few have a some 'pearlers' that are untapped by the average entrepreneur that is a must-have resource.
I have travelled the world-over with friends, on conferences and for business, visiting the most amazing places including Turkey, Dubai, Barcelona and more recently Amsterdam.
I do this, not in a traditional way of going into a zone where you are by yourself and you spend time thinking and analysing, but by going away to conferences. In particular, entrepreneurial conferences.
A group of Queensland Entrepreneurs and myself travelled to Nashville 2 weeks ago to see local businesses and innovation in the region.
Are you holding back your own business? Are you the reason why sales aren’t what it should be?
Day after day I speak with entrepreneurs who have a great business concept, excellent service and are in general really nice people, but they don’t know how to sell themselves nor do they know how to put their best foot forward.