Blog Author Mellissah Smith - Page 7
Mellissah Smith
What onboarding into a new marketing role looks like - Marketing Eye
The great resignation is inevitable but there is a way to slow it down
The past 2 years is a lot – whether you are an employee or an employer. It’s made many of us think about what we want in life, work and for our families in a way we may not have done so previously.
“The Great Resignation” is one of the most topical conversations for business owners in the past 6 months, and for good reason. Without employees, we don’t have a business.
New Marketing Recruits That Do This Excel
When hiring a new marketing professional in your organization, you must think a little differently. The same can be said about the marketer you are hiring.
High performing marketers have certain traits and a mindset conducive to success. What that looks like is more similar than you may think.
While it may be scary starting a new role and learning the ropes, it can also be your biggest opportunity to star in a show that you take center stage.
How to on-board a new marketing hire
How accounting firms fail at marketing
IS THE RAPIDLY CHANGING WORLD OF MARKETING GIVING YOU FOMO?
With more than 8,000 martech companies in America today, it’s become abundantly clear that the competitive advantage every business is looking for is being sought from the technology sector masterstrokes.
Why professional services firms are scared to stand out from the crowd
When you look at financial services firms, the first thing that comes to mind is accounting, financial planning, legal and management consulting firms. Although the breadth of professional services firms is much greater than that and includes marketing and recruitment, it’s our financial and legal counterparts that really struggle to stand out from the crowd.
How to market a technology company in 2022
With so many technology company startups, the need for out-of-the-box marketing solutions that help brands stand out from the crowd is heightened. "If you always do, what you've always done..." you may not have clients moving forward.
Why marketing managers are not living up to expectations
When you go to college you learn two things 1) There’s a deadline for everything 2) If you start something, you need to finish it.
In truth, you learn a lot more than that, but these two points are a given. They also relate to life, work and for those Instagrammers, “living your best life”.
Each day I talk to entrepreneurs and business leaders. They tend to ‘like’ their marketing managers but there is one common thread that always comes out of their mouths. “I don’t know what they do and whether it works or not.”
For business leaders and entrepreneurs, uncertainty doesn’t sit well. It nags at them like this irritating voice in their head that never shuts up especially when sales are down, or everything isn’t going to plan.
Many entrepreneurs and business leaders do not function well in uncertain situations and find them stressful and distressing.