Marketing Eye

Tag: employees

In a world where the competition is intense, mastering the art of productivity is the key to success. Whether you're a seasoned professional, a budding entrepreneur, or just starting your career journey, making the most of your 8-hour workday is crucial. Let us look at a few practical and actionable productivity hacks that can elevate your efficiency, focus, and overall work performance without making things overly complicated.

Published in Management

Nowadays, leaders face the perpetual challenge of motivating their teams to achieve their best. As we step into the new year, the importance of striking the right balance between recognition and challenges becomes increasingly vital. So, let's take a look at some actionable strategies to keep your employees motivated in 2024, considering the evolving market trends and expectations.

Published in Management

The past 2 years is a lot – whether you are an employee or an employer. It’s made many of us think about what we want in life, work and for our families in a way we may not have done so previously.

“The Great Resignation” is one of the most topical conversations for business owners in the past 6 months, and for good reason. Without employees, we don’t have a business.

Published in Management

Everyone wants to work under trustworthy leadership, but it can be hard to know exactly what that looks like. More often than not, it comes down to communication. Communication is an essential tool for a good leader. Whether they are communicating business successes or failures, the information must be shared in an open and safe environment for your employees to ask as many questions as they need. This is what trust looks like, and we all know that trust can’t be bought. Below, we have a few great ways to build trust with effective leadership communications.

Published in Marketing
Friday, 22 November 2019 08:04

How to spot a sociopath in the workplace

We've all encountered a sociopath whether we have realized it or not. Most of us have had the unfortunately task of realizing long after the storm has cleared that we've been played by a sociopath and we are left to clean up the mess.

When trying to identify whether or not someone is a sociopath, it's harder than you think. We are all human and we all make mistakes - that's a fact. We all display different traits at different times, that has even the most observant of us all wondering whether we too could be inflicted by different mental health issues that taint who we are.

But the reality is much simplier than that. A good sales person spends their lives manipulating people to buy from them. Their ability to manipulate is second to none, so are they are sociopath? The answer isn't so simple.

Being a sociopath is a mental condition in which a person has a long-term pattern of manipulating people, exploiting them and/or violating the rights of others.
Published in Management
You want that damn promotion! You really do. You work 9 to 5 pm and have been with the company long enough. You do your job. So, why have you been overlooked?
Published in Management
Wednesday, 07 March 2018 11:50

Do what you're good at and passionate about

Re-thinking how we do business and why we do business has been an exciting adventure. The fact that we realized that we have been a little laid back with a lot of things, has been an eye-opener. We all are committed as a team in Atlanta to build the business to heights that we never imagined possible and we are all going to do that by thinking differently - and often.
Published in Culture
Thursday, 31 August 2017 09:33

I'm feeling nostalgic about Atlanta

Waking up today, I have to say, I am feeling quite nostalgic about Atlanta and all it means to me over the past 5 years.

I came here with little or no expectations, just a desire to try something new. From there, and the people I met, something ticked. For many Atlanta appears from the outset to be quite sleepy, but once you cut through the leafy streets, and the urban sprawl, there is so much more depth.
Published in Management
If you run a marketing team, you will realise a few things; firstly that no marketing team can be all the same, and secondly, a mixture of personalities and skills is required for optimum performance. When choosing a team, it's best to steer away from selecting people just like you, or like another person who you rate as being a good marketer on your team. The reason is simple; a strong, competent, successful marketing team has to have a mixture of personalities that collaborate, support, encourage, nurture and push each other to reach their full potential both individually and as a team.

While this may seem idealistic, it's a reality for any competent marketing manager who has the 'balls' to think outside the box when they are putting together a team of people to take a company to the next level.
Published in Marketing
Thursday, 18 May 2017 07:45

Never, ever give up on your employees

I found myself recently in a situation where in any normal situation, you would fire an employee who was responsible for a particular function in the business, and did not perform and was not achieving results. More than that, while their attitude was fine, they didn't put in extra effort nor did they 'think' about what they were doing on a day to day basis.

No matter how much coaching or development that took place, nothing changed.
Published in Culture
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