NFTs (non-tangible tokens) have started taking the world by storm. Although NFTs have been around since 2014, 2021 was the first year that this novel technology broke through into the mainstream, disrupting the art world and many industries beyond it. Over the past 12 months, the NFT scene has evolved rapidly and doesn’t look to be stopping.
The advent of NFTs opens intriguing new opportunities for brand marketers in the areas of digital products, digital media distribution, and access management. Here are some of the ways that NFTs will impact marketing, and how you can market your NFTs.