Everyone has been in interviews when they are asked “How are you with multitasking?”. The natural response is “I’m accustomed and comfortable to handling multiple projects at any given time.” I beg to differ though, there comes a point when as humans we can only produce quality work up until certain limits.
As much as we want to be the “all-in-one” employee for our companies, it just simply isn’t possible. Many businesses have accepted this and realized the potential to maximize their company’s quality, productivity and cost-effectiveness.
The easiest way to unlock your firm’s true potential, both on paper and in morale, is to segment your core services against auxiliary services. It’s a simple concept, do what you do best and leave the rest. The only factions of your business that should be focused in-house should be your core ones directly contributing to your competitive advantage or unique value proposition.
So my strong recommendation is to partner with very strong outsourced services, such as Marketing for example. Not only is it far less expensive to hire an outsourced firm, but it is also far less taxing and stressing for you and your entire team.
Put your best foot forward with your core products and services, and leave some of the alternative capabilities to far more equipped and specialized firms. This way you will maximize each dollar at your disposal and give your internal team room to flex their unique talents and produce even more value for you.
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