Marketing Eye wanted to change the way consumers perceived American Property Partners (APP). Was the APP brand clearly projecting the message it wanted to put forward to the general public? It is essential for portfolio managers to present themselves as reliable. After all, customers must trust them with their investments.
The experienced marketing consultant has joined the Atlanta team, bringing to the role extensive knowledge in the advertising, finance, IT, human resources and research industries.
She previously held roles at global advertising giant Clemenger Group and also gained international exposure through her previous corporate and boutique work in Australia and the UK.
As Marketing Eye’s dynamic consultant, Lisa will work with small business owners and entrepreneurs to help Atlanta’s small- and medium-sized businesses boost their success and experience exponential growth.
These days, selecting corporate gifts can often feel like a competition, with companies attempting to outdo each other in a extravagant battle of the budgets. That said, money can't buy class or creativity, so make sure you give from the heart and tailor each gift to your clients' interests. It is the thought that counts, after all.
From time to time, re-evaluating which social media networks work best for your company and re-defining your strategy according to changes in features and functionality, can either leverage your business to new heights or create havoc with your sales cycle.
As a firm believer that "you cannot be everything to everyone", it makes perfect sense to spend time looking at the various analytics relating to social media, the demographics of each platform and how it applies to your target audience, brand authenticity and collaborations with clients and partners.
When it comes to b2b marketing, the decision on what social media networks to use and invest in becomes significantly easier.
Making Hitwise's Top 10 Social Network list beating Linkedin and Google+ is no easy feat for this unassuming social media platform that is the newest social media platform in town.
It is the best platform for business today particularly small business - especially if you are a visual person and your small business clients are visual people too.
It needn’t take a huge budget to market a business. All it takes is time and little forethought. Report: Georgina Dent
Many years ago a manager commented off the cut that Marketing Eye Chief executive Mellissah Smith “worked in sales”. Smith was irritated by the description until she decided he’d made a valid point. “I was quite annoyed about him saying marketing was the same as sales but they actually do go hand in hand,” she says. “Marketing creates the forum for sales to occur.”
Leadership styles is often thought to be a medium or larger business thought-process.