Tag: Small Business Marketing
The Benefits of Influencer Marketing for Small Businesses: Strategies for Growth and Success
The world of business has changed dramatically over the past decade, especially with the rise of digital technology and the growth of social media. As a result, traditional marketing methods have become less effective, and small businesses are searching for new and innovative ways to reach their target audience and promote their products or services.
The Relationship Between Marketing and Sales
Marketing and sales are two distinct services within a business, and their roles are clearly defined. They are often seen as separate departments, but they share some similarities, and do have some overlap that cannot be overlooked. In any organization, one of the keys to success, and perhaps also one of the biggest challenges, would be to get the marketing and sales team to be on the same page and work closely together. It may sound like a simple task to achieve, but there are often conflicts due to different perspectives on marketing budgets and its effect on sales performance.
Economical Marketing Techniques for Small to Medium Size Businesses
When budgets are tight, many companies might remove marketing as their first expense but, that should not be the case. It is said that you have to spend money to make money; although that is very true, there are plenty of ways to make a small budget go a long way for your marketing tools. While many traditional advertising methods are expensive and hard to measure, small to medium size business have access to many cost-efficient marketing tools.
Creating Marketing Strategies with a Tight Budget
Not on Snapchat? After This New Update, You Should Be.
Snapchat just released a new update that allows for users to open up what they are calling a “Snap Map”.
This new feature is going to be huge for local businesses for a host of different reasons. Number one being that users can now look up stories by location. This means that if your company is streaming stories, a potential client of yours that’s nearby can open up their snap map and tune in.
Walk Before You Run
America’s Businesses, Always Changing
Good For The Environment, Good For You
Green business is defined as an enterprise that has minimal negative impact on the global environment, community, society, or economy. Often times these businesses have progressive environmental and human rights policies.
5 Things That Your Business Can Do In December To Improve Sales
Late on Wednesday, Maikayla Desjardins (aka #24yrold), a marketing consultant at Marketing Eye Atlanta gave her weekly pep talk to the team. In her talk, she encouraged them to take Friday off and enjoy the Thanksgiving weekend, coming back to the office on Monday all fresh and ready to achieve our company goals for December.
Then, out of the blue, she said, "I want to kick-ass in December and to do this, I need all of your help. I need for you to take the next four days to think about just one thing that we can all do in December that will improve our sales performance and ensure that we achieve our goals."
How building a new brand can revitalise your business
Marketing Eye wanted to change the way consumers perceived American Property Partners (APP). Was the APP brand clearly projecting the message it wanted to put forward to the general public? It is essential for portfolio managers to present themselves as reliable. After all, customers must trust them with their investments.