Tag: sales - Page 7
Wednesday, 14 June 2017 12:27
Free Resources for Army Veterans in Sales
The Marketing Eye is all about supporting our veterans. In fact, I’m a veteran myself! After serving a tour in Iraq I pursued a career in sales and marketing and I haven’t looked back since. The Army gave me the experience I needed to be able to compete with the best in the private sector. And you can bet that I used every resource that was available to me when I started out.
Published in
Marketing
Tuesday, 09 May 2017 11:30
Did you make your last quarter sales figures - we didn't!
It's our first quarter conundrum that is making me scratch my head, and is starting to create some sleepless nights. In 5 years, we have never had a month where our sales figures didn't meet our projections.
I'm shocked, concerned, worried and trying to rack my mind as to why. I find myself looking for answers.
I'm shocked, concerned, worried and trying to rack my mind as to why. I find myself looking for answers.
Published in
Marketing
Thursday, 02 February 2017 15:25
Walk Before You Run
Do you currently have a solid sales process in effect? If not, it might be time to examine your sales and pipeline process. Far too often we see businesses have great marketing and lead generation success, but end up with no real customers. Fortunately, we are going to examine what a proper sales process looks like and how it can feed your lead generation and lead conversion rates.
Published in
Small Business Marketing
Friday, 16 September 2016 02:05
5 Ways In Which To Outperform Your Competitor
We all know that a well oiled sales and marketing machine can take your business to a whole new level, and as long as it is continually done and improved upon, you will no doubt reap the rewards.
Published in
Entrepreneurship
Wednesday, 03 August 2016 11:31
The Importance Of Knowing Your Audience
Knowing your audience when presenting your business is essential. In order to succeed at selling your company you need to know when to lay it on thick and when to back off. Different scenarios call for different sales pitches. Speaking to someone in the hallway versus a formal business meeting should not be approached in the same manner. It can be a huge turn off to a prospect when you are trying to over sell them right off the bat.
Published in
Small Business Marketing
Tuesday, 26 July 2016 09:25
Make Your LinkedIn More Sales Centric
Today LinkedIn has become an invaluable resource. Whether you are using it to prospect, to recruit, for marketing or for research, you need to make sure your profile reflects your main objective. LinkedIn is a powerful tool for making connections and finding business, so use it wisely.
It might be time for your LinkedIn to go through a refresh. Consider these tips when making your profile more sales centric.
It might be time for your LinkedIn to go through a refresh. Consider these tips when making your profile more sales centric.
Published in
Social Media
Tuesday, 20 October 2015 17:35
How every retailer can get ready for Christmas
The countdown to Christmas is on and while we are all still enjoying the Spring Racing Carnival, there are a few large retailers who have already put together their Christmas displays and have started their Christmas marketing campaigns.
So what should you do? Do you start early because they have, or do you wait until it is closer to Christmas?
I have put together a reatil marketing "TO DO" list to help you decide what actions to take.
Start sending incentives and loyalty packages out in October, to lure customers to your store over your competitors. Make sure your customers know all about the latest products, and give them reason to purchase early to ensure that they don’t miss out.
So what should you do? Do you start early because they have, or do you wait until it is closer to Christmas?
I have put together a reatil marketing "TO DO" list to help you decide what actions to take.
1. Connect with customers early
In today’s marketing world, there are so many ways to connect with your customers, and when it comes to marketing at Christmas time, the earlier, the better. Especially when it comes to those big ticket items that require some research.Start sending incentives and loyalty packages out in October, to lure customers to your store over your competitors. Make sure your customers know all about the latest products, and give them reason to purchase early to ensure that they don’t miss out.
Published in
Marketing
Thursday, 07 May 2015 02:27
How to increase your sales by 68% in one month
Recently I shared a presentation about the value of marketing automation implemented correctly in a business. I gave the presentaton at Cebit 2015 and rather than use a generic case study, I focused on my own company, Marketing Eye, as an example of how to implement marketing automation and gain immediate results.
To give perspective to this, Marketing Eye has a substantial amount of traffic coming to our website each month, mainly due to the popularity of this blog and the effectiveness of our SEO team.
To give perspective to this, Marketing Eye has a substantial amount of traffic coming to our website each month, mainly due to the popularity of this blog and the effectiveness of our SEO team.
Published in
Marketing
Tuesday, 28 April 2015 00:00
The inside sales script that kicks ass
“It usually takes me three weeks to write a good impromptu speech,” wrote Mark Twain with a twinkle in his eye and his tongue in cheek. However, for all his great wit, he probably wasn’t joking. The best speeches you’ve ever heard were meticulously scripted and rehearsed before they were delivered with that engaging element of panache that keeps you hooked.
Politicians, motivational speakers and even inside sales rep need a good script and a dynamic script will ensure you have every base covered, including lapses of knowledge, any objections you may counter and a deep understanding and awareness of the product.
Politicians, motivational speakers and even inside sales rep need a good script and a dynamic script will ensure you have every base covered, including lapses of knowledge, any objections you may counter and a deep understanding and awareness of the product.
Published in
Marketing
Tuesday, 07 April 2015 00:00
What makes an inside sales rep tick
The inside sales force is growing around the world and it is imperative that all businesses think about hiring their own representative. A top inside sales role model will take the reins and drive your business forward.
Marketing Eye looks at the best traits and habits of successful inside sales reps (or ISRs of you are into the whole abbreviation thing).
Marketing Eye looks at the best traits and habits of successful inside sales reps (or ISRs of you are into the whole abbreviation thing).
Published in
Marketing