Tag: marketing eye - Page 10

Your best asset…customer loyalty. Customers create purpose for brands and determine what they do and rather them depending on you, we the brand depend on them. Attracting customers is possibly the hardest part of running a business. However, being able to keep them around is even more difficult. For businesses to create customer loyalty and satisfaction, they must understand what this truly means.

With more and more businesses moving online it’s important to stay up to date with the tactics that are available so that you can compete in the digital age. Search Engine Optimization ( SEO refers to optimizing the content and data on your website to make it appear higher on the results from search engines like Google. Luckily SEO isn’t too complex and can be easily implemented once it is understood. Effective use of metadata, creating engaging content, using web analytics, optimizing performance, and having a mobile friendly site are some of the ways that you can start optimizing your online presence.

Launching a new product is daunting in a world of digital marketing. There are endless opportunities, and therefore it is important that you feel confident when advertising your brand identity and product. Perfect your marketing plan by ensuring you are reaching your target audience via email marketing, utilizing the power of social media, writing blogs to inform customers and  boost SEO’s regarding your product. 

Investing in good branding is imperative to the success of any business in 2021. It offers customers the opportunity to identify your business with ease and adds value to their shopping experience. The reach of a strong brand is significant. It includes everything from customer service style, staff uniforms, business cards and the premise for which you will base your marketing materials and advertising. The benefits of focusing on building a strong branding strategy are expansive.

Below is a list of five of the many values that a good branding strategy will provide your business:

Having a positive user experience is a vital part of every business’s success story. User experience can be defined as the understanding of user needs to help create products and provide meaningful experiences to customers. Customer satisfaction is key for the adequate growth of your business, since it generally can help a business create more revenue and see growth. One of the most important ways to have a message reach your audience is by publishing content that is engaging, but also offering direct value.

What is video content marketing? This form of marketing is simply adding engaging videos to your marketing strategy. This is integral to modern day marketing, as videos are a growing social media trend due to their engaging nature and ensuing success in achieving sales. In the digital era, it is essential for businesses to be up-to-date with the most effective and successful forms of marketing trends. Video marketing is expected to be a permanent trend and therefore essential marketing technique for your company’s tool kit. Research exposes that 74% of consumers that view an online video explaining a product end up purchasing it.  It would be impractical in the digital era to not include videos in your marketing campaign.

We have all attended a meeting or consult at one point in our lives. At times, these meetings can leave some of us wanting to eliminate, shorten, or even improve the quality of the meeting – especially when the goal of the meeting is not being met. This is no different to a marketing consultation.  

Whether you are an experienced or new marketing consultant looking for tips to help you reach your next level of growth and success, this post will provide you with 10 tips for maximizing your consultancy time. 

Read on further to learn 10 Tips to Utilize Your Marketing Consultancy Time

As restrictions have been brought upon us, almost everything has been temporarily shifted to the digital world. In early 2020 as you know COVID-19 was reported, and since then, we’ve had to adjust to new unprecedented ways to live.

Working remotely has become the new norm, and face-to-face contact has been shifted to the cyberspace world. This global pandemic has forced us to change the way we interact on a personal and business level. Who would have thought that going to work would be as easy as rolling out of bed and working from home? Work meetings, job interviews, events, and even shopping are all done online with just a click of a button. Businesses are now forced to turn to webinars and virtual events to showcase and expand their reach. So, the question lies here, ‘what will events marketing look like in 2022?’

You see, many things are constantly changing in the world, and we as marketers need to be ahead of the game and adjust to current trending marketing landscapes.

When you go to college you learn two things 1) There’s a deadline for everything 2) If you start something, you need to finish it.

In truth, you learn a lot more than that, but these two points are a given. They also relate to life, work and for those Instagrammers, “living your best life”.

Each day I talk to entrepreneurs and business leaders. They tend to ‘like’ their marketing managers but there is one common thread that always comes out of their mouths. “I don’t know what they do and whether it works or not.”

For business leaders and entrepreneurs, uncertainty doesn’t sit well. It nags at them like this irritating voice in their head that never shuts up especially when sales are down, or everything isn’t going to plan.

Many entrepreneurs and business leaders do not function well in uncertain situations and find them stressful and distressing.