Marketing Eye

Tag: internal entrepreneuring

Thursday, 11 September 2014 00:00

The art of internal entrepreneuring

Think big. Dream even bigger.

The entrepreneurial spirit is alive and well in Atlanta. After landing last night, I could feel the buzz. Literally, as I walked through the airport, hopped on the plane train and grabbed my luggage after almost 24 hours of flying and being in transit, I felt this overwhelming energy. In Atlanta, anything can happen. You can be anything you want to be. You just need to believe.

It's day one and I checked on the guys marketing the company from the Atlanta Technology Village. They work tirelessly ensuring that our brand is prominent in the market, and that we stay number one on Google. They are designing stuff; diaries, promotional products, website landing pages, edm's, books, magazines - you name it - they are doing it.

Their passion is that of an internal entrepreneur. People who make 'shit happen'. Designing a culture like this is incredibly hard - but in our case, it happened by accident or at least due to the environment we work in.