Tag: hiring
Building an Effective B2B Marketing Team
Are you building a marketing team? To build an effective B2B marketing team that can deliver what your company needs, you need to know exactly what you’re looking for. Every sports team has a specific person in a specific position. Otherwise, your team loses the game. Marketing works just like this! But it’s not as easy to know what you’re looking for when you’re in a B2B marketing environment. Below, we have some outlines of specific people you should look for to build your brand.
Attracting and Empowering New Employees
Hiring new employees is a time-consuming process. Not only are you trying to find the skillset to fit the position, but you also need the right personality to fit the office. Many companies have the candidates go through several steps in the interview process to make a more informed decision on the applicant. Studies show that it takes an average of 27 working days to acquire a new employee, and most of the top talent will be off the market by then. But this is a very important process, and it’s important to know why and how you are attracting candidates.
The Modern Day Marketing Manager
A Marketing Manager can be as capable at 24 years old as they are at 40. It's just working out where your business is heading and whether or not your current marketing team can actually take you there or not.
When hiring a Marketing Mananger you should ask these questions:
Crazy Days in the Office Always Produce the Best Results
Instead, they step it up, take control, become better organised and push boundaries.
How does that happen?
A few mistakes we make when hiring people
Behind the scenes it's a different matter. There is pressure and a constant reminder of the fact that there are so many things that still need to be done.
I am a strong believer in culture and finding the right fit when it comes to hiring employees. I handed over the reigns a long time ago to staff so that they can pick their own colleagues and it works mostly, but doesn't when they too find pressure in finding a person fast. They miss the small steps that always tend to be the most important out of the mix.
10 big mistakes entrepreneurs make
We are human and mostly we shrug it off and learn from them.
Entrepreneurs are renowned for making mistakes because when most of us started, there were no courses on how to be an entrepreneur, and mentorship was harder to come by then it is today.
10 Mistakes that many entrepreneurs make:
How to on-board a new marketing hire
It's a tough gig to work at Marketing Eye Atlanta right now as our culture is so good - that no-one is prepared to have a new marketing recruit that doesn't fit to perfection. We are "googling" our way to fast growth by focusing on culture first and qualifications second, but at the end of the day, it is critical that a person who works with us has some common sense and understands most facets of marketing - the rest we teach.
In Atlanta, there are not many marketing positions on offer - and certainly none that offers the same opportunities as Marketing Eye unless you are working for a big global corporation. The reality is that there many highly qualified marketers from an academic perspective looking for positions, but most don't have any experience other than in sales or customer service. They simply have not been given the opportunity.
As we go through the hundreds of resumes, it is apparent that there are either people who have Degrees and some with Masters in Marketing Degrees, or the alternative; people who have been VP's of Marketing in organizations such as Coca Cola and other Fortune 500 companies.