Tag: competitors
The Importance of Branding in Accounting: How to Stand Out from Competitors
Branding is a fundamental component of all businesses and accounting firms without exception. Therefore, a strong brand helps accounting firms to stand out from their competitors and differentiate themselves within a crowded marketplace. According to a statistic by Harvard Business Review, 80% of people consider brand trust as an important factor in the buying process. Thus, a well-established brand is more trusted than a no name brand. Known brands come with a set of associations that consumers rely on to make purchasing decisions. These associations can be negative or positive, but positive association positively contributes to brand recognition.
Marketing just got a whole lot harder
Are your competitors nipping at your tail?
For small businesses, it is very hard for many entrepreneurs or business managers to ascertain what is the best marketing solution for their business and what will help them get to the next level.
As a business owner and entrepreneur, it is paramount to understand our competitors and do the complete opposite to what they are doing.
Best friends or foes – where do you stand with your competitors?
Marketing already to the way-side?
Styling your way to success
On Saturday, I was invited to speak to a group of image consultants and stylists about my journey as an entrepreneur and to also give a few tips on marketing.