Generally, all businesses need a comprehensive marketing plan to coordinate their campaigns and properly measure their impact. Marketing is a cumulative effort, and a unified plan maximises the value of every campaign towards a cohesive strategy.

A marketing plan identifies your target audience, the most effective channels on which to engage with them, and analytical insights to guide future strategy. Marketing plans do not always produce instant results – therefore, they are a crucial aspect of a business plan and should be given a considerate amount of attention.

“Good marketing and good strategy are both about making choices that build and maintain a particular set of capabilities that enable a company to outperform its competitors.”- Roger Martin

Marketing is important for any firm whether small scale, medium sized or a billion-dollar company. There is a common perception that a billion-dollar company employs some special marketing strategies which cannot be adopted by the small and medium enterprises. However, this is quite untrue. Of course, the scale of adopting a marketing strategy may differ based on the marketing budget and capabilities, however, it is totally possible to take a leaf out of the book of any of the fortune 500 companies for their marketing strategies.

The first step to marketing a business is setting it up. If your business is ready for service, you’ve already crossed the first hurdle, so congratulations! Getting a business of the ground is no easy feat, especially if you have limited knowledge on some of the practical areas of making a business successful. Quite often even the most brilliant ideas face roadblocks in execution. This is where having a well-thought-out marketing strategy saves the day.

You might have heard about SMART goals and are familiar with the term. But do you actually know how to apply the method and make it worthwhile to yourself? SMART goals are tools that guide you to clarify your aim, analyze and identify rooms for improvements, and make it real. SMART stands for Specific, Measurable, Attainable, Relevant, and Time-bound.

Non-profit businesses tend to be hit with the biggest obstacle in the digital marketing industry, having little to no money. The way that they operate is through raising awareness for their causes without spending much money can seem formidable in a world that is full of businesses that are optimising their digital exposure that are financially equipped.

Even though these challenges are quite strenuous, non-profit organisations are quite passionate and driven by the causes they support that feel much bigger than themselves.

Marketing in an over-populated digital world isn’t easy, but we will be going over five marketing strategies to help non-profits build exposure.

Foresee Consulting is a capital project portfolio management consulting firm with extensive on-the-job project management and project controls experience and a passion for technology. We revolutionize the delivery of projects by implementing state-of-the-art work environments where project teams communicate and collaborate through structured workflows designed to address each client’s preferred project delivery approach. Foresee is also affilated with 4C Innovations which provides Cura™ Forecasting. CURA™ Forecasting is a purpose-built solution that consolidates relevant cost data from one or more source systems to address complex enterprise forecasting requirements and achieve many organizational objectives.

For the many companies that hire external agencies or freelancers to develop marketing strategies, there is something that you each should be aware of – marketing strategies don’t implement themselves.

While you are 414% more likely to be successful with a documented marketing strategy in place according to CoSchedule.com, this can only be true if you actually ensure that the right resources, talent and budget is allocated to the execution of the marketing strategy.

The marketing industry has been abuzz with “digital marketing” in recent years. Everyone is talking about it but what exactly is digital marketing? Digital marketing is a tool that marketers use to reach the target audience via digital mediums in a more effective and cost saving manner.