Hashtags have been around for years but were first introduced on Twitter in 2007. Since then, they have been a key way for your company to reach new audiences, increase awareness, and allow social media users to find and engage with content related to common themes or interests.

Metnology is an IT consulting firm with a focus on customer experience and support. Metnology empowers businesses technical teams and outfit them with the tools they need to succeed. Some of the many services that Metnology offers are java-based frameworks, open-source technologies , cloud-based development, end-to-end integration, networks and systems security and database and warehouse technology. Metnology partnered with Marketing Eye to create a new brand suite and image that would stand apart from the crowd and also help them leverage their new brand to increase lead generation.

Social media has forever changed the way we market, by allowing us to reach audiences from all over the world. When it comes to marketing your business nowadays, you must ensure you are utilizing all social media platforms to their full advantage. 90% of marketers consider social media marketing to be important to their overall marketing strategy. Social media engagement is a great way to help you strengthen your customer relationships. Here are 5 tips your business can use to improve its social media engagement. 

No one can deny that a first impression can make a big difference. As highly visual creatures, people judge things based upon what is presented to them. When considering sending a swag box to your customers, don’t underestimate the potential to strategically use the box to shape the recipient's perception of your brand. Packaging is a golden opportunity that can’t be neglected if you want to impress your audience, which is especially important when your organization is solely based online and doesn’t have many touchpoints that can influence the customer’s buying journey.

Writing a report has never been easy, whether it is for school, university projects, or your boss at work. It could be time consuming to complete a report but with the right skills and knowledge, writing a marketing report doesn’t need to take a lot of effort. Here is how I do a marketing report for the employer at our organization.

According to research by Podcast Insights, there are more than 2 million active podcasts and counting. Due to the pandemic, more people are streaming audio and watching movies at home. This explains the surge in Australian monthly listeners, with a 48% increase from 2020 to 2021. 

With the number of podcast channels, podcasters, and listeners growing, advertisers are eager to keep up. Nova Entertainment further suggested that advertisements are not fulfilling the rate of new content release. This is a huge opportunity for marketers. But what exactly is podcast advertising, and how could it be implemented into your marketing campaign? Have a read below to find out more!

Technology is constantly evolving in this day and age, therefore remaining at the forefront of it is imperative to the success of any business. Ensuring that your content is optimized for mobile use is a key part of achieving this. Consumers are no longer willing to work through convoluted websites that are not designed for mobile phones, particularly when they can simply just move to a competitor who has focused on optimizing their content. With over 6 billion people owning phones worldwide, it continues to prove to be the best way to access consumers. Here are a few of the reasons why optimizing your content for mobile is vital. 

ERP, also known as enterprise resource planning, it’s essentially a business process management software that manages and integrates businesses and companies’ day-to-day business activities. This includes handling the supply chain, risk management, procurement, manufacturing, project management, human resource activities, operations, and financials. The key purpose of the ERP system is to improve and increase the organizational efficiency within a company, overall streamlining the process of how the resources are utilized. Some examples of the leading ERP solution providers are Oracle JD Edward EnterpriseOne Software, SAP Business ByDesign, Microsoft Dynamic 365 ERP Software, Sage Business Cloud X3 Software, and SYSPRO Software.