Google is a powerful, yet sensitive, machine. If Google doesn’t like something, its algorithms are quick to make changes for you. This is especially true when it comes to business reviews.

One of the most important aspects of building a business today is building your personal brand with it. Whether you are wanting to build trust, develop relationships, or be a leader in your industry, making a name for yourself is essential. But how do you accomplish this?

Not long ago, content, influencer, and social media marketing were introduced to the industry and quickly transformed the way businesses reach their target audiences. What was once a new and unique way to build brand awareness is now an overly crowded space full of noise.

As a business owner, there is no question about it, your business is your pride and joy. You’re familiar with the feeling of “wearing all the hats.” You’ve juggled the finances, dabbled with marketing, generated all the sales and you’ve structured the business development process. The truth is, nobody knows your business quite like you. 

Are you tired of posting blogs on your business’s website and not receiving hits? Sick of sending newsletters and not getting high open rates? It is stressful to put your heart and soul into something you write and have no one read it. There is one thing you should always think about before writing - everything you write must be written with a purpose.

I once heard the analogy that starting a business is like solving a Rubik’s cube and it knocked me off my feet with its accuracy. As the words rolled off the strangers tongue in front of me, I was immediately thrown back to a time where I was working in an overcrowded office/house alongside twelve other dedicated twenty-year-old somethings trying to build nothing into something incredible.

Like most people, I have had my good times and bad. There are experiences that I would rather not have had, and others I wish I could have over and over again.

2018 is the year of positivity for me. I have consistently looked at every situation in a 'glass half full' way, and am navigating my way through the year with the energy and respect that each year deserves.

I love Atlanta. I really do. It is like a second home to me, and the people are just fabulous.

I was reading Gwyneth Paltrow's Goop Magazine the other day and a headline stuck out which resonated with me. "You need to be able to own your fears, and you need to be able to own your desires. You cannot outsource feelings."

Marketing Eye Atlanta rocks. They are the most enthusiastic, motivated, fun team we have in the Marketing Eye family. The energy in the office is electric and the vibe in the office would bring anyone's mood to a level of elevation that can only be found when you are doing something you love.

Re-thinking how we do business and why we do business has been an exciting adventure. The fact that we realized that we have been a little laid back with a lot of things, has been an eye-opener. We all are committed as a team in Atlanta to build the business to heights that we never imagined possible and we are all going to do that by thinking differently - and often.

One of the biggest myths small businesses owners believe to be true is that press releases are only successful for large businesses. You do not have to have to have a full public relations department or be a huge corporation to attract media attention. Whether your small business is interested in building brand awareness, online presence, or SEO, a press release is a cost-effective way to inform people about your company news.