Marketing Eye

Friday, 26 October 2018 09:14

5 Things every smart marketer does

Smart marketers are not the one's that get the highest grades at University or even the one's that have completed their Masters Degrees. They are the one's that get results for the company's that they work for and know that by thinking outside the box, they will find pearls of wisdom that may alude their marketing counterparts.
Published in Marketing
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Published in Marketing
Monday, 22 October 2018 15:55

Agricultural Marketing and Why We Need it

The word “consumer” is usually associated with people who buy things and participate economically. But what about the goods you literally consume? As technology and environmental processes change and evolve, so do our choices in food products and where we get them from. That’s where agricultural marketing comes into play.

Published in Marketing
Monday, 15 October 2018 11:18

How to Make Your Brand Messaging Stick

Consumers are flooded with over 10,000 advertisements per day. In the time of information overload, how do you make your brand stand out from the crowd?

Published in Marketing

Your marketing strategy is the link with your customers. It requires some investment but having a big budget is not the key to its success.

Published in Marketing
Thursday, 11 October 2018 13:21

Why DIY Marketing Workshops are All the Rage

Every business needs a 'marketing eye', and with that comes the basics: a marketing strategy, a marketing implementation plan, analytics and KPI's and of course, results.

Published in Marketing
Wednesday, 10 October 2018 13:05

Phenomenal Ways Great Companies Market

Marketing is a necessary evil for some, and for others, it is one of the most exciting parts of running a business or achieving not-for-profits goals. 

Published in Marketing
Tuesday, 09 October 2018 12:51

Why Some Marketers Are Better Than Others

Have you ever wondered why you hire two people with the same skills, identical degrees, and similar project experience, but one appears to be significantly better than the other? 

Published in Marketing
Monday, 01 October 2018 12:49

Making a Great Marketer

Traveling from Sydney to Melbourne each week in between taking the trek from Australia to the US on a regular basis, I get to spend a lot of time thinking. Mostly I think about business, which may be boring for most, but what the heck...it's who I am and I won't apologize.

Published in Marketing
Monday, 01 October 2018 02:43

How to 'get backed' in the workplace

After having a marketing workshop with a client, I realized that there are a few things that are more important than I first would have thought. The first is 'getting backed'.
Published in Marketing