I'm an Australian who prefers to work with American companies.  Why?  Because I learn the most from the American attitude; especially marketers.  Simply, American marketers do it best.

Working for Marketing Eye, a dual Australian-American company, I am spoiled with the resources that both cultures offer in a creative marketing setting, and I’ve had the privilege to work with some outstanding marketers.

How did a slapstick campaign garner the support of the most feared woman in fashion?

By now, the majority of the Western world has seen that video of Anna Wintour being doused in a bucket of iced water. But this was not the handiwork of an anti-fur campaigner.

Wintour’s water attack is part of the viral campaign that netted a charity over $50 million.

For a long time Marketing Eye has been toying with the idea of hiring an Inside Sales Executive in our Melbourne office, similar to what we have done here in Atlanta.  We sat on our hands for a while, hesitant because we have not been fully equipped to train an Inside Sales Executive.  Finally, the time arrived.

With our business growing exponentially, recently, we relocated to a bigger Melbourne office to accommodate for this expansion.  Again, the question arose – should we hire an Inside Sales Executive?

I watched Mellissah Smith, Founder and Managing Director of Marketing Eye light a fire.

It wasn’t exactly highbrow marketing material, but it did the job.  

With only a camera, chicken suit and an office back room, Burger King engineered one of the most successful viral marketing campaigns at that time.

In 2004, the fast food giant launched ‘Subservient Chicken’; an actor in a chicken suit that would perform “any” task dictated by the customers via a web cam.  The Subservient Chicken did picked his nose, did cartwheels, and shook its booty as millions of Burger King fans eagerly watched on.  It wasn’t exactly highbrow marketing material, but it did the job; the Burger King website clocked over 1 billion hits.

Successful marketers are always prepared for battle. 

Graphic designers can be a marketing company’s biggest weapon, with their ability to create collateral that packs a visual punch.  Tenacious graphic design communicates key messages within seconds, solving problems through the carefully selected combination of type, space and image.  It’s more than an art form; it’s a powerful explanatory tool.

If your market isn’t blown away within seconds of viewing your design, you’re doing it wrong.

What does Khloe Kardashian, fur and nudity all have in common?

They are the elements of a multi-leveled marketing campaign by PETA that went viral.  

Being a business owner has many benefits; you can make sh*t happen, turn up when you feel like it, feel empowered to do anything you set your mind to, fulfil dreams, make millions (if you work hard and are successful) and in general, you have an ability to change lives, that of your own and others. It's a pretty neat gig if I may say so myself.

The negatives, well, there are a few but one of them has never been that I didn't want to get out of bed and turn up to work. Instead, I wake up early and make my way to the office as fast and efficiently as possible. 

What I find challenging is the same things most small to medium-sized business owners find; people management, enough hours in the day to do all the things that you want to do and find the right talent. The latter being the single biggest issue I think most agencies find today.