Tag: Marketing Blog - Page 14

There is much debate amongst my colleagues, friends and clients on what is an ‘effen great bloke’ because through Marketing Eye’s promotion of effen Beer, we have all been absorbed with the entries that have been rolling in for the competition.

Everyone has their own idea of what an effen great bloke is and I am sure by December 1, 2009, all of Australia will know what the general consensus is on the topic.

Whilst we all have an opinion, the reality is that there is no right or wrong answer. Afterall, it’s just an opinion.

Ask around your office and find out what each person in your office thinks about what an effen great bloke is. Then log onto www.effengreatbloke.com.au and enter. I am keen to hear what you have to say.

For your efforts, you may just win a year’s supply of beer for you and a mate.

It doesn’t matter if you are a woman or a man. We all drink beer and if you don’t, it’s always handy to have beer in the fridge for when someone comes to visit and particularly if you are thinking about having a Xmas Party.

Mellissah Smith
Marketing Eye

Marketing Eye promotes brands we believe in. effen is a great tasting beer that is smooth and reminds me of a quality Belgium beer. Recently, it won an award in Melbourne for the best Lager at the Micro Brewery Showcase. Now the many thousands attending this event can’t all be wrong – right?

Time for a new brand?Where should a business begin when thinking about re-branding?

There are rule of thumbs – but beware. Like most things in marketing, not everything is for everyone.

Believe it or not, brand makeovers are not simply a response to businesses in a downward spiral. Successful companies revamp their brands just as much as ones that have experienced a downturn in their fortunes.

On Sunday, I attended the launch of Smith’s on Bayswater brunch menu. It was a very hot morning, but with a bellini and a bloody mary made with fresh tomato’s, the weather was the last thing on my mind.

Am I cynical or is it that as we get older, less and less excites us?

20 Things I Wanted To Know About Small Business… But Didn’t

What’s difference between a good and bad marketing blog?

2011 – It has a great ring to it. There is something about how twenty-eleven rolls off the tongue that just gets me excited.

Like many of my friends, clients and colleagues, I have a facebook page. I use it to keep in contact with friends and of course for marketing. Before I had an iphone, I hardly ever checked my facebook page and would often give my password to friends who liked to know who was up to what, but didn’t want to succumb to the social media revolution.

Have you ever been on a date from hell? Unfortunately, I have to say I have been on a few, but that tends to go with the territory if you are in your 30’s and single

Thinking about where you business is heading in 2011 and want to increase the value of your company? Each year, I pull out of my library Verne Harnish’s ‘Mastering the Rockefeller Habits’ to re-think my business strategy and develop some smart systems within the business to increase its value.