Your Brain is Lazy
Let me ask you something. If you go to a bar, and decide you are in the mood for a nice, quality vodka, which would you choose? Grey Goose or Ketel One? …
The Psychology Of Color In Marketing And How it Can Help You
Over the years the psychology of color has been a controversial topic. Marketers and scientists alike have formed connections between the colors and reactions the human subconscious has towards them. However, although there have been many studies to support certain aspects, there …
How To Be the Lady Gaga Of Your Industry
One of the most important things we all strive for in the business world is standing out from the crowd. We want our audience to be able to differentiate us from the competition and, well, we want to be Lady Gaga. Let’s …
Don’t Pull a T. Swift, Take Control of Your Online Reputation
As most of you know, in a blink of an eye, the carefully curated “good girl” image of one Taylor Swift was destroyed by a series of snapchat videos exposing her to be a liar and destroying her reputation. For those of …
Apple’s Magnificent iPhone
Just bought a new iphone? Welp, there’s probably already another one in the works. And of course as soon as it comes out we will all just have to have it. Because it is so different from the one we bought not …
Here Is Why Your Brand Is Amazing
We hear this all the time from clients:“My product and/or service is amazing! It has so many capabilities and endless possibilities- it can do this and it can do that…We need to do this and we need to do that right now!”While …
What You Should Do When Marketing To A Niche Community
Being gluten free is a trend that has been getting more and more popular recently. Some are doing it as a diet just trying to cut some unwanted fat out of their lives, whiles others have to because they are allergic or …
The Clash of Fútbol Kings: A Marketing Jackpot
Lionel Messi and Cristiano Ronaldo are the two biggest names when it comes to soccer. The rivalry between them has created some of the best match ups the sport has ever seen. Records are broken every week and a hat trick is …
Is It Time For A New Profile Picture?
Picture this: You’re downloading a new app. You hit the “get started” button and you’re asked to enter your name, birthday (so you can receive a ‘Happy Birthday’ text of course), and email address. You move on to the next step. Now, …
Why Marketers Need Millennials More Than Ever
In case you have been living under a rock, the “millennial generation” is adults that age from 18 to 34 years old. This generation has been causing a lot of chaos for marketers and brands alike. With a generation so connected to …
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