How SEO Plays a Role in Marketing Performance
In 2019, it is becoming harder and harder to stay relevant and competitive in any industry. There are so many companies and products available, and they are all doing great things. You need to be able to set yourself apart from the …
Marketing just got a whole lot harder
Each day a new statistic comes out in relation to marketing. Some are derived from comprehensive surveys but most are just small swots that fail to tell the story how it really is. In truth, you can manipulate a statistic in any …
63% of marketers say generating leads is their biggest challenge, so why did you let your website go?
Your website is your brand. It is what people think of your company without ever having the opportunity to meet with you, that's of course if they can actually find it through Google searches. …
How Can Great Branding Increase Sales?
We hear the word ‘branding’ thrown around a lot these days, but what does it really mean for your business? In short, it stands for the unspoken. In the long form, the branding of your business is the first and last thing …
Color Theory in Branding
With increasingly minimalist design becoming more popular in this post-modernist era, visual branding has a shrinking range of tools to use to convey a message. One that remains unwaveringly relevant is the use of color theory in design. According to research conducted …
Why Brand Consistency is Key to Marketing Strategy
Content is King. This phrase is a marketer’s bread and butter. But what about consistency? It’s important to pull branding through across every user interface. Think about big companies like Apple and Google. When you see an iPhone, you know it’s an …
Four Ways to Promote and Maintain Brand Trust
The trust fall. It’s the ultimate team building exercise. The test of exactly how much you can rely on the people around to no let you unflatteringly crash to your detriment. …
Extraordinary vs. Ordinary – Which do you want to be?
An unusual, yet remarkable thing happened to me, yesterday. I saw someone through their eyes. I saw first-hand their vulnerability, insecurities, hopes and dreams - and their next move will define them more than they realize. …
5 Dynamic Ways to Start Building Your Personal Brand
One of the most important aspects of building a business today is building your personal brand with it. Whether you are wanting to build trust, develop relationships, or be a leader in your industry, making a name for yourself is essential. But …
How is Your Company Culture Affecting Your Brand?
“My pleasure”-- We hear this simple phrase every time we say “thank you” to an employee at Chick-Fil-A. In addition to this phrase, we also receive excellent service, free food coupons if our order wasn’t correct, and their employees are off work …
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