The Madness of Marketing
The madness is in full swing. Every year during March and April the March Madness NCAA Basketball Tournament is watched admittedly by millions. Since 1939 this popular tournament has gained momentum without turning back. The NCAA, a non- profit organization, has mastered …
The Difference is Start to Finish with Marketing Eye
The question is often asked of our people at Marketing Eye: "What do you do that other marketing firms don't?". And the answer is quite simple.While other's are now using the term "outsourced marketing department", few have actually defined it quite like we have at Marketing …
The New Marketing Executive – What that really looks like
When asked today what I think a Marketing Executive would need to have that they may not have needed a few years ago, my answer was simple. "A Marketing Executive must be a social media expert." …
How to develop the story of your brand
Life is about telling a story. It is about story creation. It is about living like there is no tomorrow. Even when life slows down, when children take a chunk of your patience and when time seems limited, life is there to …
How deep should you go in understanding your employees motivations?
This week, we did something we never do. We stopped. If you ever ask a former employee about what it is like to work for Marketing Eye, they always say that there is never a moment to spare. There is always something to …
How to launch a start-up effectively
When Michael Reed first came to me with his idea, it was before its time. He enthusiastically shared his desire to build a online platform where consumers and businesses can get all their logistics needs at a click of the button, and …
Midwest Medical rebrand launched in Nashville
Midwest Medical is a leading provider of facility programs that provide ASC or Outpatient Surgical Centres with Sequential Compression Devices and sleeves.As the company has continued to grow and prosper, they launched into the US market the revolutionary Venowave Deep Vein Thrombosis …
Midwest Medical Enterprises Brings New Branded Medical Device To Market
A few years ago, I began travelling internationally once a month. While the jet lag had me struggling to keep awake in meetings, it was only secondary to my concern of swollen ankles which eventually extended right up my leg. It would …
When you’re outside the office clique
Landed in Atlanta, and within minutes and I am getting the run-down on what's going on in the office. Clients are happy, new brands are being launched, marketing campaigns executed, clients acquired in January have been on-boarded, moved to a new office …
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