The pens not even dry
Something strange is going on. A lot of successful business people say that there comes a time in your business life cycle that it either plateaus or the business fires with the injection of new products or services. …
Melbourne’s racing into Grand Prix fever
This morning, I woke up to the sounds of vroom, vroom, vroom and instantly, I thought I could smell burning rubber. …
The world is our oyster
Having a go is very Australian and since my short stay in Paris, I have realised just how much Australian’s really are ‘having a go’. …
Small businesses become big businesses on twitter
It’s true. Twitter is addictive. I can attest to that because I can’t go a day without looking at it, sending numerous tweets and then racing to my google analytics account to see what the response is. …
When Brands Don’t Deliver On Their Promise
On a trip to the supermarket after work yesterday to buy a few groceries for dinner, I discovered something I wish I had not. …
Hon. Joe Helper, MP, Minister for Small Business (Private Letter)
Dear Joe, Thank you so much for passing on my details to the Department of Innovation, Industry and Regional Development, Executive Director, Small Business Victoria, Roger Arwas. …
The little blue box – when marketing is a gamble
Aaaahhh! The little blue box. Every girls dream. Tiffany’s has created a brand that has thousands of people paying a fortune for a stainless steel keyring with its logo on it, just to get the little blue box and any item that …
Tiger Woods – A brand to trust or not!
Tiger Woods has built a reputation on being an honest, clean cut elite athlete who is the world’s best golf player. With his perfectly whitened teeth, glossy tabloid smile and crisp laundered clothing with Nike’s brand plastered on every visible spot imaginable – …
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