How to run a successful marketing campaign by Lisa Mayoh
Published in Herald Sun and on www.news.com.au on June 12, 2013 and written by LIsa Mayoh.WITH videos going viral every day and more products to be sold than ever before, marketing has never been more important. But how do you create and execute a …
What I learnt from a 24 year old
edMost founders and entrepreneurs have their heads stuck so far up their you know what, to actually take the time to truly learn something from the young guns in their offices.Another gross generalization, but the reality is that too many of the …
Brand journalism: the future of our industry
As the print media continues to shrink and decline, brand journalism is the buzzword on our industry's lips as content marketing evolves into engaging newsroom-style messaging.The term "brand journalism" has existed for close to a decade, with Larry Light using the term …
You can do that – GET OUT OF HERE!
Coffee shops seem to be my new thing. Today, I met with a person who I have connected with on Linkedin at Starbucks.As we pleasantly greet each other, we walked up to the counter to order coffees. He had just read my …
How by marketing to egos you will get better sales results
That age old battle - the ego vs the heart - is more relevant now than ever to us marketeers and anyone directly involved in business development. It dictates how you speak to the people you need to be speaking to; how …
How to produce a mind-blowing podcast
As business owners and managers in an ever evolving world, our jobs become more challenging every day – every hour – to cut through clutter and make consumers notice our message.How many times do we find ourselves repeating what we say to …
How does a “guru” change your opinion?
It's only Tuesday and I am incredibly tired. I have been a week back in the US from international travels and all of a sudden it has all hit me like a tonne of bricks.I arrive early to my hotel room, my …
Why a customers experience is all that matters.
It’s universally acknowledged that good service will get you places. Whether selling an unnecessarily big screen television to a family or ice to Inuits, good service makes sales. This said, there are exceptions to every rule and every so often in this …
New beginnings
There are two mistakes one can make along the road to truth… not going all the way, and not starting. -BuddhaA new year, a new beginning. A chance to make wrong right and to deliver on your inner most ambitious, hopes and loves.Each …
Lastest Posts
