The way your company wins in the future is very different…
There is one thing we all know for sure about business as we go into the future: The way your business wins in the future is very different than the way it has won in the past Just when we think we have got …
Rules of the Red Rubber Ball
Last night I had the opportunity to attend an event at JWT Atlanta, the best experiential marketing company in Atlanta and one of the most experienced and creative agencies in all of the US. They put together events every other month, bringing together …
Marketing Automation – Why small businesses need to get onboard
Marketing automation has the fastest growth of any CRM-related segment in the last five (5) years and there is a reason why. Senior management have been desperate for years to have a clear picture of sales pipeline performance, which until marketing and …
There is a seismic change in consumer behavior
JWT in Atlanta hosted their second CLEVER : Ideas made kinetic breakfast seminar this week with leading mobile marketing expert, Brent Hieggelke of Urban Airship as keynote speaker.The presentation on "How 10 Brand Leaders Are Redefining Their Customer Relationships" talked to the crowd …
New brand for Atlanta’s Top Industrial Maintenance Group
From Marketing Eye's website, we had a lead last month from Industrial Maintenance Group. They were interested in our industrial marketing expertise and were looking for a refresh of their brand and website, as well as ongoing marketing.Industrial marketing is very different …
Saving 30% on Enterprise Print Management
When evaluating the marketing budget of our company, it became apparent that printing was a significant cost. As such, when it came to printing our custom published marketing magazine, it was time to do things a little differently. At first, my design department sourced quotes. They ranged from …
Why #24yrold ? What does it mean ?
If I could have a dollar for every time I didn't trust my gut instinct, I would be a very rich woman.Like most entrepreneurs, I have failed more times than I have succeeded and every single time I have failed I have …
How to get the dream marketing job
It's not everyday that a top-notch marketing manager's role becomes available for a company that is as innovative as it is fun. Please look at this job profile and if you are interested in a marketing managers job in Atlanta, send …
Why People Who Lie On LinkedIn Get Found Out
Over the years, I have been dumb-founded by what former employees have written on their LinkedIn profiles about what they did while working at Marketing Eye.The first one that had me gob-smacked was a French assistant, who wrote that she had developed …
What’s wrong with Atlanta’s newest marketing firm
Yesterday I learnt that my reference to Hot Atlanta is actually not meant to be Hot Atlanta but in fact, Hotlanta. Here I am going around thinking I am uber cool using Hot Atlanta as reference to the city that I have come to …
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