How to ‘Pick Up Your Game’: Marketing
Yesterday, I picked up my game. No longer walking around with the weight of the world on my shoulders, I changed the outcomes of the week, the month and possibly my life - all in a day.Simply by getting eight hours sleep …
Why creating your own media builds loyalty
While it's no Huffington Post, there is more than 50 stories that are now live on www.marketingeye.org - Marketing Eye's online magazine.Entrepreneurial stories on people like former Geelong footballer Michael Mansfield, Comcity's Jason Reading, Chris Reynolds from Champion Systems, Ryan O'Hare from Eutility …
Why people buy from you
With 2013 fast on approach, we have been spending hours upon hours researching the latest sales and marketing techniques, opinions, case studies and brands.It's a great time of year because through this research we are exposed to other companies successes and at …
Seduced by No.5
In the background, my television was screening the news. I was half listening while typing away on my keyboard a hundred words per minute trying to finalize some last minute communications with my team.Then I heard a voice. It was familiar. Manly. …
Up close and personal with marketing industry veteran
As an ex-journalist, interviewing people of all backgrounds and walks of life is second nature to me. I've interviewed police officers, politicians and met the Prime Minister, but have never been asked to have a sit-down interview with my former news organisation's …
What women entrepreneurs can learn from their male counterparts
Every day I meet with male and female entrepreneurs. In some ways, I would love to use these meetings in a study about human gender based entrepreneurial behaviour because it continues to fascinate me the inherent differences between men and women entrepreneurs.As …
What marketers can learn from taking their clothes off
Recently, I ventured out to a Turkish Hamams as part of an off-site adventure organised by a conference that I attended in Istanbul.As I readied myself for the excursion, I packed a bathing suit, took off my makeup and put on some …
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