The fast-pace, resilience and incredible thrill of being an entrepreneur
New York, New York... if only you didn't excite me so much! After 20 years or so traveling to New York often throughout the year, I am without a doubt the most excited person that has ever landed. I feel like a …
Why your marketing company’s social media presence counts
As an avid technology enthusiast, I am always looking up new and exciting technologies that may be instrumental in our clients future marketing campaigns.One such technology asked for Marketing Eye's competitors, and did an analysis on where they sit from a digital …
Direction Is Key
Here and there we find ourselves hitting a stroke of luck without any intention or guidance. No matter what area of business you are in, these random unforeseen victories are few and far in between. In order to sustainably build your firm’s …
4 Keys To Using Social Media Effectively
Although most Millennials are great at social media, there are many factors to think about when developing a social media strategy. Whether you are a startup with no following and no brand recognition or a company which has been around for years, …
Let’s Talk SEO
You have probably heard rumors of this Search Engine Optimization (SEO) service which is crucial to the success of every business with a website. Do you know what SEO is? If not, don’t fret. There are many people, even marketers, who are …
Millennials In Our Office
A term to define people born within a certain year range has never been associated with such negativism before Millennials. Every generation is known for having a stereotype or label placed on them, but none have come even close to what other …
Making Marketing Less Gray
Marketing is a challenging department for any business. Unless you are the sole provider of a product, good marketing is what will set you apart from the competition. It is what let’s your customers and prospects know what the latest and greatest …
Adaptive Thinking
As Marketers we are always trying to think outside the box, coming up with new ways to showcase our products or reach new audiences. However, this isn’t as easy as it sounds. Throughout each part of the marketing mix evolves a balance …
How To Win At AdWords
Even though advertising isn’t as ambiguous as it once was back in the day, it takes a savvy marketer to get real traction. One has to understand the value in being meticulous when it comes to planning, launching, and maintaining campaigns in …
Informal Is The New Formal
Back in the good ole’ days we used to speak to each other completely differently than we do now. Granted I am a millennial and aren’t that old, but I can definitely see a vast change in the way our parents and …
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