Quality Over Quantity
Driving massive brand awareness can be a powerful tactic in marketing, but true value is derived in the quality of who you are targeting. Marketing isn’t just a form of spreading awareness and news regarding products and services, but rather a science. …
Finding The Right Fit
We’ve all been there, when you buy something at a cheaper price and later find out that you made a very bad choice. Whether you are buying a product or a service, quality comes at a price. The perfect storm of ‘cheap …
The Transparent Effect
Have you ever worked with a marketing firm and felt as though you were kept in the dark? This is probably occurring because they do not want you to know what they are doing or how well their efforts are performing. We’re …
How To Win In The PR World
The world of public relations can be summed up in three words: chaotic, wild, and tedious. Don’t get me wrong, public relations is an exciting facet to the marketing mix, but it isn’t for everyone. After personally delving into the world of …
Why Outsource?
What are some reasons why you would shy away from looking into an outsourced marketing firm? Is it cost? Is it a bad experience previously? Or is it simply not trusting anyone outside the confines of your business?Marketing is one slippery slope …
Walk Before You Run
Do you currently have a solid sales process in effect? If not, it might be time to examine your sales and pipeline process. Far too often we see businesses have great marketing and lead generation success, but end up with no real …
A Beautiful Ad Isn’t Enough
You have already created the ad script, the ad objectives, and the ad design...and you’re probably thinking “once this gets posted we are all set to start seeing results”. Unfortunately, this doesn’t always happen. In most cases, developing an effective ad is …
Everyone Thinks They Are A Marketer
Have you ever walked up to an electrician and told him “I think you should cross those two wires?”...the answer is probably no. Why is this? Because in that situation you are not qualified to make that sort of suggestion and he …
Ready To Roll Out Your 2017 Marketing Plan?
As the end of the year is rapidly approaching, businesses are scrambling to finalize their budgets, projects, and overall 2016 business goals. Unfortunately, many businesses get lost in the chaos of closing out the year and forget to fully prepare a marketing …
What marketers can learn from taking their clothes off
Recently, I ventured out to a Turkish Hamams as part of an off-site adventure organised by a conference that I attended in Istanbul.As I readied myself for the excursion, I packed a bathing suit, took off my makeup and put on some …
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