Making Your Mark
Whether you are a fresh start-up or looking to rebrand your company now that things have finally slowed down, logo design plays a big part in the marketing equation. Although it is one of the tougher parts of marketing to quantify, forgetting …
America’s Businesses, Always Changing
The American dream, something the world wants and everyone can have…. or well used to be able to have. Times have changed. Little mom and pop places are being replaced with huge corporate businesses like Walmart and Publix. Even little restaurants are …
What Is The Number One Killer Of Reputation?
Who are you? Do you really know? Do you know what you stand for? What do people think of you?Your personal brand is everything to the people that count, and means nothing to those that don't.I always wonder why people try to …
What You Should Know When Creating A Brand Identity
Our extraordinary client Fabricare Center is Marketing Eye's featured guest blog of the week. The exceptional Dry Cleaner is opening their second location in the Sandy Springs area at the end of March. Check them out if you live in Atlanta, they …
Why You Shouldn’t Put Social Media on the Back Burner
Often we hear our clients say, “but we don’t need social media,” or “social media isn’t right for our target market," or "we don't need to worry about that now” but we are here to convince them otherwise. Social media is a …
Marketing Eye Atlanta’s- Top 5 Favorite 2016 Super Bowl Ads
The Super Bowl is the Holy Grail for advertising and marketing agencies alike. Months and months of hard work all comes down to one night and one expensive ass :30 second time slot. That’s right the “BIG game” is not really about …
Why you should reimagine your business
For years, Marketing Eye stayed with the same brand messages and continued to push through to the market key points that we believed were different to what everybody else was saying and doing.The problem is that when you are online everyone can …
Behind the business of being a Kardashian?
The Urban Dictionary defines the Kardashian effect as “The practice of caring about D list celebrities who have no talent and contribute nothing to society.” However there is another more positive way at looking at this phenomenon, and that is to examine …
Why brand growth requires a smart transmedia approach
I am not a storyteller in the sense that I engage a crowd through great wit and charm. I am no Gatsby and certainly not great. I have friends who command an audience – but that is not in my nature to …
How to market sustainability products
The marketer is treating eco brands as ‘brand extensions’ the way Coke treats it’s Zero and Diet products. But eco, green or ethical products should be treated differently. Coke’s eco plastic bottles still contain a beverage with a long list of …
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